Senior Area Sales Manager - Retail North

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 16 days annual leave, 10 days paid sick leave, plus 4 giving more volunteer days.
• Medical insurance that covers the cost of healthcare.
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing. 
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year.
• Experience our exceptional brands with a employee purchase. 

Embrace Excellence

• The Senior Sales Manager will lead and oversee the assigned regional sales team and accounts, ensuring seamless customer collaboration and alignment with company objectives through the development and implementation of effective sales strategies to achieve revenue targets.
• This role involves fostering a high-performance culture, analysing market trends, managing key client relationships, and ensuring the successful execution of sales initiatives to drive overall business growth.

Make an Impact

• Sales Strategy and Market Analysis: Develop and implement effective sales strategies aligned with company objectives by analyzing market trends, competitor activities, and customer preferences to adapt plans and identify new business opportunities. 
• Client Management: Develop and implement client plans, build and maintain strong relationships with key clients, ensure smooth cooperation and achieve business goals.
• Customer Engagement: Conduct customer visits, establish and maintain strong client relationships, and gather shopper/customer insights to foster long-term partnerships.
• Sales Strategy: Develop and implement effective sales strategies to drive revenue growth in the assigned area, aligned with overall company objectives. Arrange and coordinate promotions, activities, and brand campaigns in alignment with marketing strategies to maximize impact.
• Negotiation: Lead negotiation on contracts, activations, and in-store cooperation with key stakeholders to achieve mutually business benefit.
• Cross-Functional Collaboration:
  
  • Work with the supply chain to ensure forecast accuracy.
  • Collaborate with marketing to enhance activation impact and brand building opportunity.
  • Coordinate with regional sales team to maintain cross-channel balance.
  • Close working with sales operation & Finance team to ensure resource spending efficiency.
• Team Leadership: Lead, mentor and develop assigned regional sales team. Fostering a high-performance culture to achieve sales target.
• Goal Setting: Contribute to setting sales targets and objectives, aligning with the company's overall growth goals.
• Performance Monitoring: Monitor and evaluate sales team performance, provide feedback, and take corrective actions to optimize results.
• Sales Reporting: Generate and analyse sales reports to assess performance, identify areas for improvement, and make data-driven decisions.

Your Talent and Skills

• Demonstrated success in a sales role, with a track record of meeting and exceeding sales targets.
• Strong leadership abilities to effectively manage and motivate a sales team.
• Experience in setting and achieving sales objectives, guiding a team toward success.
• Equip with strong data analytic skill and the ability to develop and implement strategic sales plans to drive revenue growth.
• Excellent communication skills, both verbal and written, to interact effectively with team members, clients, and stakeholders.
• Strong interpersonal skills to build and maintain positive relationships with clients and team members
• Local travel is required to maintain client engagement and support sales activities.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.