National Trade Marketing Manager

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 16 days annual leave, 10 days paid sick leave, plus 4 giving more volunteer days.
• Medical insurance that covers the cost of healthcare.
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing.
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year.
• Experience our exceptional brands with a employee purchase. 

Embrace Excellence

The role serves as a proactive growth catalyst, leading the translation of brand vision into impactful trade strategies that elevate engagement and accelerate consumer demand. By leveraging deep shopper insights and driving close cross functional collaboration, this position formulates forward looking trade marketing strategies that unlock business opportunities and strengthen market influence. Acting as a strategic connector across departments, the role ensures seamless alignment between brand direction and commercial execution—empowering the organization to deliver superior sales performance, enhance channel competitiveness, and capture sustainable growth.

Make an Impact

• Proactively leverage consumer research, shopper insights, and retail data to uncover growth drivers, identify untapped opportunities, and fuel strategic decision making.
• Maintain a sharp understanding of channel dynamics through continuous market intelligence gathering, regular trade visits, and strong cross channel collaboration to anticipate needs and shape forward looking actions.
• Lead the development of annual trade activation strategies and ensure disciplined budget management to maximize ROI while supporting sustainable business growth.
• Craft compelling sales presenters and communication toolkits that equip commercial teams with clear, impactful narratives to drive stronger engagement with trade partners.
• Continuously evaluate trade marketing investments, applying analytical rigor to enhance spending efficiency and guide smarter allocation of resources.
• Design and deliver tailored, channel specific trade programs with impeccable execution—ensuring superior competitiveness, distinct shopper impact, and seamless alignment with brand direction.
• Build diverse, high engagement trade programs that strengthen advocacy, deepen partnerships, and elevate brand presence across priority channels.
• Partner with cross functional teams to support new product launches, shaping trade activation strategies that amplify launch visibility, consumer recruitment, and sales conversion.
• Act as a strategic liaison between Sales and Marketing, championing clear communication and enabling efficient, aligned execution that accelerates commercial performance.
• Translate brand strategies into high impact physical trade execution, ensuring consistent consumer experience and maximizing conversion at every key touchpoint.

Your Talent and Skills

• Proficient knowledge of Trade Marketing with at least 5 years working experience in Trade Marketing function.
• High level of presentation skills.
• Good at numbers and data analysis.
• Strong interpersonal and communication skills.  
• At least 5 years people manager experience.
• Previous exposure in sales function is a plus.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.