Marketing Intern
Taipei, TW
Our Craft
Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Embrace Excellence
We are seeking an intern to support the development of luxury brand experiences within our Edrington brand portfolio. The successful candidate will work closely with our brand and brand education team to enhance the luxury brand experience across three key pillars: storytelling, serve strategy, and consumer journey.
The key projects you will be working on are:
• The Macallan Aquarius launch
• Highland Park on-trade platform events
Learning Opportunities:
• Work closely with experienced professionals in brand management.
• Gain insights into luxury brand storytelling and customer engagement strategies.
• Contribute to the development of innovative brand experiences that elevate our portfolio.
Make an Impact
• Assist in crafting compelling narratives about the supreme quality of our brands and products, emphasizing heritage and craftsmanship tailored to Taiwanese audience.
• Help develop tailored serve strategies for engaging different targeted groups, driving prestige and ultra-prestige consumption and rotation.
• Support the analysis and enhancement of the consumer journey and brand engagement lifecycle to ensure a seamless and memorable experience.
• Driving Rotation of The Macallan and Highland Park core range with creative and industry leading activations ideas and frameworks.
Your Talent and Skills
• Strong creativity and analytical skills.
• Excellent communication and interpersonal skills.
• Passion to luxury spirits.
• Relevant experience or qualifications in marketing, branding, or a related field.
• A valid working visa or passport is needed to work in Taiwan.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
