Head of Private Client & Prestige Partnerships
Taipei, TW
Our Craft
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
- 16 days annual leave, 10 days paid sick leave, plus 4 giving more volunteer days.
- Medical insurance that covers the cost of healthcare.
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing.
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year.
- Experience our exceptional brands with a employee purchase.
Embrace Excellence
The Head of PCRM is a commercially accountable leader responsible for delivering sustained revenue growth through the Private Client channel. This role is expected to deliver an exceptional client and consumer experience, which our clients expect from The Macallan, Highland Park and The Glenrothes as symbols of incomparable craftsmanship and creativity.
This position will own the full P&L and sales strategy for Taiwan’s ultra-premium spirits portfolio, with direct responsibility for achieving annual sales targets, driving high-value deal conversion, and expanding the HNWI client base. Leading a team of 2 PCRMs and 1 Assistant, the role combines strategic sales leadership with hands-on client engagement and CRM discipline.
Equally critical is the ability to uphold and elevate Edrington portfolio’s prestige positioning through bespoke brand moments and service excellence. The Head of PCRM must instill a high-performance, sales-driven culture rooted in discipline, excellence, and luxury clienteling.
Make an Impact
Commercial Ownership & Strategic Growth
• Own the full P&L and commercial performance of the Private Client channel in Taiwan.
• Define and execute annual sales and growth strategies aligned with business objectives.
• Lead high-value deal conversion and personally manage top-tier client relationships.
• Identify and pursue new commercial opportunities through market insights and luxury ecosystem partnerships.
Sales Planning, Forecasting & Reporting
• Develop and manage monthly and quarterly sales plans to ensure alignment with annual targets.
• Deliver accurate sales forecasts and performance tracking to support business reviews and decision-making.
• Analyze sales data and market trends to generate actionable insights and optimize resource allocation.
• Produce regular sales reports and dashboards to monitor KPIs and inform strategic adjustments.
Sales Pipeline & CRM Excellence
• Build and manage a structured sales pipeline using CRM tools (e.g., HubSpot) to track client journeys, conversion rates, and drop-offs.
• Ensure rigorous CRM discipline across the team, with complete and timely data capture.
• Monitor and report on key commercial KPIs including revenue, conversion, average transaction value, client lifetime value, and pipeline health.
• Evaluate ROI of client engagement activities and partnerships to inform future investment and resource allocation.
Client Experience & Brand Representation
• Deliver exceptional client and consumer experiences that reflect The Macallan Highland Park and The Glenrothes’ standards of craftsmanship and creativity.
• Curate bespoke brand moments and ensure service excellence at every touchpoint.
• Uphold and elevate the prestige positioning of the brand through high-touch, personalized engagement.
Team Leadership & Performance Management
• Lead, inspire, and motivate the team, fostering a high-performance, sales-driven culture.
• Coach the team on luxury selling, negotiation, objection handling, and value-based selling.
• Run weekly sales and funnel reviews to drive accountability, execution, and continuous improvement.
• Promote a culture of discipline, collaboration, and excellence in both sales and service delivery.
Cross-Functional Collaboration
• Collaborate closely with the local Marketing, Finance and Commercial teams to align Private Client strategies with broader market plans.
• Contribute to annual business planning, budgeting, and resource allocation.
• Maintain high forecast accuracy and proactively manage risks to ensure consistent delivery of revenue and profit targets.
Your Talent and Skills
• 10+ years of experience in luxury commercial sales, channel or partner management, ideally within a leading luxury group.
• Proven success in driving revenue growth, managing full P&L, and leading high-value client development in a premium or ultra-premium environment.
• Deep understanding of HNWI behavior, especially Asian HNWI, with strong cultural sensitivity and a track record in affluent client recruitment.
• Strong business development skills with the ability to build partnerships and penetrate untapped luxury networks.
• Skilled in high-value selling, negotiation, and CRM-based pipeline management (e.g., HubSpot); CRM system experience is a strong advantage.
• Demonstrated ability to deliver exceptional client experiences and service excellence aligned with luxury brand standards.
• Precise and detail-oriented in managing client data, transactions, and reporting.
• Effective cross-functional collaborator and team player; excellent communication and interpersonal skills with high integrity and personal standards
• Fluent in Mandarin and English.
• Knowledge or passion for wines and spirits; WSET Level 2 or equivalent is a plus.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
