Event Activation Specialist
Taipei, TW
About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.
Position Summary
• Plan and organise a variety of Brand, PCRM, and consumer events, ensuring the target audience is properly engaged and the message of the event is delivered in line with brand strategies towards Luxury positioning.
• The role involves working as part of a team and being responsible for event activations from the planning stage, right through to running the event and delivering post-event evaluation including ROI analysis.
• Brand partnership and co-branding events management.
Job Description
• Co-work with brand manager to initiate marketing events based on marketing growth plan and rolling guidance.
• Liaise with stakeholders (Regional and Local Marketing, and PCRM) to find out their event requirements and deliver best-in-class brand experience.
• Prepare detailed proposals for events (including timelines, venues, agencies, legal obligations, staffing and budgets).
• Research venues, agencies, and contractors, then negotiate prices and/or hire through agency pitching process.
• Liaise with brand, digital and sales teams to publicise and promote the event, may also including target audience recruitment to the event.
• Manage and coordinate agencies and all event logistics (for example, venue, catering, travel). Organise facilities for car parking, traffic control, security, first aid, hospitality, and the media.
• Manage all pre-event planning, organising BA and guest speakers.
• Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and on budget.
• Risk management and contingency plan development.
• Make sure that Brand guidance, corporate policies, marketing codes, insurance, legal, health and safety obligations are followed.
• Oversee the dismantling and removal of the event and clear the venue efficiently.
• Produce post-event evaluation including ROI analysis to inform future events.
Skills and Experience
• Bachelor’s degree in marketing, business, MBA preferred.
• At least 5 years’ experience as in Luxury brand event management; additional experience in luxury hotel, hospitality, PR, arts administration, or catering business will be a plus.
• Strong analytical ability and data driven thinking.
• Strong written and verbal communication skills in English/Chinese.
• Good presentation skill.
• Passionate and open-minded to changes.
• Team player with the ability to work with multiple stakeholders.
• Proactive, excellent working attitude and self-learning personality.
• Experience in project and agency management including working with media/advertising/PR agencies, design house etc.
• Sales and marketing skills to promote the event and attract sponsorship.
Equal opportunities
Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
