Brand Manager (Contract)
Taipei, TW
Our Craft
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
- 16 days annual leave, 10 days paid sick leave, plus 4 giving more volunteer days.
- Medical insurance that covers the cost of healthcare.
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing.
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year.
- Experience our exceptional brands with a employee purchase.
Embrace Excellence
- To partner with Marketing Manager in shaping and delivering brand strategies and action plans for the Taiwan market, while taking ownership for execution excellence, brand performance, and profitability outcomes.
- To own and manage brand marketing communications (ATL/BTL), consumer activations, and overall portfolio initiatives, ensuring consistent brand building and growth.
Contract period: 1 year
Make an Impact
Brand Strategy & & Business Performance Ownership (Taiwan)
- Partner closely with the Marketing Manager to translate global and regional brand strategies into clear, actionable, and locally relevant plans for the Taiwan market.
- Take ownership of day-to-day execution excellence, ensuring brand initiatives are delivered on time, within budget, and in line with agreed objectives and brand standards.
- Support delivery of brand performance and profitability outcomes, including contribution to volume, value growth, premiumisation, and long-term brand equity.
- Monitor and analyse brand performance KPIs (e.g. sales trends, campaign effectiveness, brand health metrics), providing insights and recommendations to optimise future strategies.
- Actively contribute to annual brand planning, A&P forecasting, and post-campaign evaluations to drive continuous improvement and learning.
Competitor Analysis
- To update and maintain a comprehensive marketing information database by gathering market intelligence and competitor insights, including activities, pricing, portfolio, communication strategies, launches, and consumer engagement initiatives.
- To provide regular, concise reporting to the Marketing Manager with clear implications and recommended counteractions to support timely decision‑making, campaign optimization, and future brand planning.
Integrated Brand Communications & Consumer Activation Leadership
- Own and manage brand marketing communication and execution across ATL & BTL, and PR initiative. Liaise with creative, media, digital, PR and event agencies as appropriate, ensuring timely and high-quality delivery under the supervision of the Marketing Manager.
- Drive consumer-centric activations that strengthen brand desirability, advocacy, and engagement, in line with luxury brand codes and local market insights.
- Ensure all brand activities are compliant with internal governance standards (e.g. SoDA), legal requirements, and responsible marketing guidelines
- To manage and track A&P expenditure, tracking commitments closely to ensure cost efficiency, financial discipline, and delivery against agreed scorecard targets.
Agency & Partner Management
- Act as the key day-to-day point of contact for creative, PR, media, event, and other appointed agencies, ensuring clear briefing, alignment, and quality output.
- Participate in agency evaluations, negotiations, and performance reviews, with a focus on optimising ROI and building strong, collaborative partnerships.
- Coordinate effectively with external partners to deliver campaigns that meet both strategic intent and executional excellence.
Cross Function & Stakeholder Collaboration
- Work cross-functionally with Trade Marketing, Commercial/Sales, Finance, Supply Chain, Digital, and Brand Ambassador teams to ensure seamless execution of brand initiatives.
- Collaborate with Global and Regional teams to localize toolkits and activations, balancing global consistency with local relevance and market opportunity.
- Contribute positively to team culture by sharing knowledge, supporting peers, and demonstrating strong ownership and accountability
Your Talent and Skills
- Bachelor’s degree in Marketing, Business, or a related discipline; MBA preferred.
- At least 5 years of experience in brand marketing or product management.
- Solid brand marketing experience with a good understanding of trade marketing; luxury and agency experience is a plus.
- Strong analytical ability with a data-driven mindset.
- Strong written and verbal communication skills in both English and Chinese.
- A team player with the ability to collaborate effectively with multiple stakeholders.
- Proactive, with a positive working attitude and a strong self-learning mindset.
- Experience in product launches and agency management, including working with media, creative, event, and PR agencies, as well as design houses.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
