Assistant Trade Marketing Manager
Taipei, TW
Our Craft
Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
• 16 days holiday, plus 4 Giving More volunteer days.
• Medical insurance that covers the cost of healthcare.
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity leave, and up to five paid carers leave days a year.
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing.
· Experience our exceptional brands with a employee purchase.
Embrace Excellence
- To formulate the Company's trade marketing strategies & policies and ensure sales growth with tailored channel shopper marketing solutions based on keen market insights and analysis.
- To create excellent shopper experience in retail shops via translating brand strategies to build and implement impactful instore visibility, trade education, drive advocacy and shopper communication program.
Make an Impact
- Collaborate closely with brand and sales teams to design and implement initiatives or activations that effectively convey brand strategy and enhance product rotation.
- Conduct thorough analysis of market trends, field feedback, market research, and channel data to identify opportunities and develop targeted shopper and trade partner activation programs.
- Responsible for assigned project trade spending, regularly evaluating program effectiveness and ROI, while consistently seeking areas for improvement.
- Support assigned execution of trade marketing projects including coordinating with vendors and the sales team.
- Manage routine trade marketing tasks, such as vendor book-building, file maintenance, payment processing, activity tracking, procurement process follow-up, and handling ad hoc assignments as needed.
- Build and maintain strong relationships with internal stakeholders and trade partners.
Your Talent and Skills
- Fluent in English
- Bachelor’s degree or equivalent
- Proficient knowledge of Trade Marketing or senior sales background
- Good interpersonal skills
- Logically thinking and multi-tasking
- Able to work under pressure, complete delivery tasks on time, and adapt to the constantly changing environment
