Retail & Consumer Activation Manager, Singapore

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 4 Giving More volunteer days
• Medical insurance 
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

Embrace Excellence

The Retail & Consumer Activation Manager is responsible for developing the overarching strategies to drive sales growth and brand awareness for our retail business - The Macallan House and all other brands’ (Estate Brands) new product launches and initiatives in Singapore.

The role is required to elevate and drive cohesive brand marketing to achieve best-in-class event execution and implement an integrated marketing plan designed to recruit new consumers, drive sales conversion and stronger ROI through regular programming and partnership engagements.

Make an Impact

• Provide leadership and direction from strategy development to campaign execution.
• Identify potential partnerships for The Macallan House and lead relationship management with collaborators.
• Lead alongside with Boutique Manager to expand capability and integrate end to end tracking to drive retail sales performance.
• Develop and execute meaningful activities, programming, partnership events to drive traffic and consumers engagement to The Macallan House.
• Work with Global retail team to establish a strong cohesive brand that is established across all aspects of marketing ensuring synergy and alignment for The Macallan House.  
• Support retail experience activities: design and production of POSMs through global and/or regional development.
• Lead end‑to‑end new product launches for Estate Brands to event delivery, from briefing, budgeting and vendor management through to on‑site execution and post‑event analysis for all DTC engagements.
• Identify and develop strategic partnerships with like‑minded brands, venues and cultural platforms to drive recruitment and brand desirability.
• Drive and execute trade elevation initiatives (ie: Master of Colours) across key channels, enhancing brand visibility, execution standards and consumer experience.
• Manage and recommend effective A&P budget control, ensure effective and reasonably priced agency’s quotation, quality control, liaising with internal and external stakeholders to ensure smooth execution and follow through.
• Proactively track competitors’ marketing activities / best practices to identify opportunities or threats for brand’s share of voice in the market.

Your Talent and Skills

• Marketing experience in luxury/beauty/spirit industry.
• Experienced in agency management including event, design and project agencies.
• Strong understanding of retail, shopper journey and consumer experience.
• Strong presentation skill with good knowledge on PowerPoint, Photoshop or Illustrator.
• Well-organised, detail-minded and able to work with multi-tasks. 
• Team player with the ability to work with multiple stakeholders.
• Self-learning mindset with a positive working attitude.
• Proficient in English and Mandarin (both written and spoken).

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.