Marketing Manager, Malaysia

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive

Our Blend of Benefits

• Annual Performance Bonus
• Annual Staff Retail Credit Allowance 
• 20 days of paid leave, plus 1 additional day of leave after every continuous service year (capped at a maximum of 5 days), in addition to normal public holidays in Malaysia
• Medical insurance that covers both employees and their dependents  
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 
• Staff Purchase Discount   
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year 

Embrace Excellence

A key member of the Malaysia business unit, the Marketing Manager for Malaysia will be primarily responsible for the leadership of the market’s brand and marketing strategy and function. Key tasks include leading the planning and execution of marketing campaigns and activities to enable the delivery of both brand and market objectives, whilst ensuring A&P expenditure is managed and maximized to deliver high ROIs. Other deliverables include supporting the achievement of the Malaysia market business objectives and performance.

Make an Impact

Brand building and Marketing Management 

• Brand management responsibility with a leading role to elevate and drive cohesive brand marketing to achieve best-in-class executions and activations across TEG portfolio (with priority being The Macallan)
• Strategic Planning: Defines and develops the Annual Brand-building and Activity Plan (incl. but not limited to NPD launches). Owns the development and execution of all consumer-marketing strategies and campaigns in Malaysia
• Plans and manages the Brand investment level as per ZBB (zero-based budgeting) approach - and is responsible for tracking and reporting effective spend.
• Collaborates with the SEAPAC marketing team to perfectly guide and ensure brilliant 360 degrees execution is delivered in the market
• Ensures brand strategies, campaigns and product launches are cohesive with regional guidance and coordinated/ phased with the product delivery timelines to the market.
• Champions the acceleration and elevates social performance for our brands locally, working in close partnership with SEAPAC Digital team and structures
• Attends and contributes during Regional Marketing/ Commercial Community meeting.
• Ensures Brand Health Tracker and actions are delivered in the market. 
• Seeks, develops and manages luxury collaborations with external peer luxury brand/corporate partners to drive Ultra Prestige sales.
• Manages and effectively leads external agencies to maximize support.

Trade Marketing

• Develop and curate trade activation plans with commercial team to ensure alignment with brands guidelines and strategies with consideration of tangible and intangible ROIs in the ON/OFF trade.
• Supports deployment of Marketing Tools e.g. brand guidelines, product sell sheets, promotion collaterals, brand experience booklet, POSMs.
• Provides feedback and analysis of trade activation activities in terms of effectiveness and efficiency.
• Manages The Macallan Spiritual Home program across selective ON/OFF Premise accounts, in accordance with our global brand strategies. 
• Conducts regular market visits with the local commercial teams to understand the ON/OFF premise operation landscape and identify consumer trends, operational challenges, business opportunities, competitors’ activities, etc.  

Market intelligence and reporting

• Builds continued market knowledge, consumer and customer insights and gather inputs to define the Annual Activation Plan, making sure to submit such activation plan during the set growth planning cycle.
• Conducts activation/event/campaign analyses to ensure target ROIs are achieved and capture learnings.
• Gathers and updates competitors’ activities (pricing, promotion, positioning, activations etc.)

Operations

• Forecast management - Works with the Country Manager and SCM Demand Planner to forecast monthly APO (forecasting tool) and marketing stocks overview.
• Manages PO creation and process payment to agencies and key account A&P investment support. 

Your Talent and Skills

• Minimum 6 to 8 years marketing experience in Luxury or Premium Consumer Goods
• Previous experience in luxury wines and spirits industry is advantageous, but not a pre-requisite
• Ability to build cohesive relationships with various internal stakeholders and work in a fast and complex environment
• Independent, energetic, confident, self-motivated and able to handle multiple / diverse tasks
• Strong communication, presentation and negotiation skills
• Strong analytical skills with ability to adapt to change
• Possess excellent numerical, project management and time management skills
• High competency in spoken and written English 
• A wide degree of creativity and latitude
• Proven track record in leadership of agencies

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.