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Senior Retail Manager North Asia, GTR

Requisition Id:  421

Shanghai, CN

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.

Position Summary

Reporting to the Commercial Manager GTR North Asia, the Senior Retail Manager GTR North Asia is responsible for leading GTR North Asia Retail team, including a Retail manager, Hainan and a Brand trainer, in developing and executing Edrington GTR North Asia’s customer action plans, channel plan and training programs through effective delivery of key initiatives that are relevant to travel retail channels in North Asia. This role will also be responsible for finding new business opportunities while increasing the value of current customers.

The Senior Retail Manager GTR North Asia will fully support account managers and customer marketing manager in the field execution of account plans and marketing plans. Furthermore, this role will work closely with customers and 3rd party agencies to implement trade activation plans and deliver a high level of execution to achieve quality trade engagement and excellence at every touchpoint.

Job Description

  • Together with North Asia commercial manager and account managers, the Senior retail manager will lead the development of annual customer action plans, North Asia channel plan and training programs that reflects the organizations global vision as a leading super premium spirits company.
  • Lead the retail team, including Hainan retail manager and GTR China brand trainer, in trade activation execution and customer/consumer training sessions.
  • Support account managers and customer marketing manager in activation and NPD launch program through providing insight of field execution, action plans to store level and ROI process consolidation.
  • Establish a solid database of North Asia monthly tracker, including collating and analysing depletion, traffic by key locations, visibility, trade feedback and competitor information to support account team’s need in presentation and reporting.
  • Aggressively look for new visibility opportunities in key locations and to ensure high quality of Edrington brand presentation in trade – permanent, seasonal, and promotional in accordance with brand and campaign guidelines.
  • Build strong relationship, intelligence and connection in field to discover potential clients and channels for new business opportunities.
  • Assist customer marketing in development of activation/NPD launch tools for all customers, channels through providing shopper insight and feedback from trade execution to ensure the best implementation in trade.
  • Lead the planning of brand & product training programs for trade partners and work with GTR brand trainer and domestic brand trainer to develop training programs tailored by customers.

Skills and Experience

- Bachelor’s degree.

- Fluent spoken and written Mandarin and English is a must.

- Minimum 5 years of experience in a retail management or trade marketing function within the consumer goods industry.

- Sound commercial acumen with a good understanding of sales operations.

- Sound analytical skills with the ability to collect, model and interpret data.

- Collaborative by nature with excellent stakeholder management skills with internal and external Customers.

- Proficient in Microsoft Word, Excel, PowerPoint.

Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.