Trade Marketing Supervisor
Shanghai, CN
Our Craft
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
15 days annual leave, plus 4 Giving More volunteer days
Invest in your future - additional provident fund
Private medical insurance
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Experience our exceptional brands with a generous annual product allowance
Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Embrace Excellence
Reporting to National Trade Marketing Manager, the Trade Marketing Supervisor is responsible for executing Edrington’s trade marketing strategies through the effective delivery of key marketing initiatives that are relevant to the respective distribution channels. This role will support trade marketing team to collaborate with area managers, account managers, customers, and 3rd party agencies to implement trade activation plans, analyse results and deliver a high level of execution to achieve quality trade engagement and excellence at every touchpoint.
Make an Impact
- Support National Trade Marketing Manager to develop and execute the trade marketing strategy that reflects the organizations global vision as a leading super premium spirits company
- Collaborate with sales teams to execute D.A.E (annual/quarterly/monthly) for region, channels and targeted accounts , eg: DTT, NKA…
- Together with the trade marketing team to execute campaigns that are designed to support accelerated growth
- Oversee the trade activation execution process to ensure that activity and campaigns are executed to plan in region
- Co-ordination of brand & product training programs for trade partners in region
- Partner with the marketing and sales teams to plan and execute collaboration events
- Management of promotions & brand activation related vendors and personnel
- Assistant the trade marketing to establish the strategy, direction and action plan for expanding brand presence and consumer recruitment in relation to shopper activation and retail collaboration
Your Talent and Skills
To succeed in this role, you will have a versatile personality with a highly developed interpersonal skillset. You will also have the following core capabilities:
- Relevant experience in a Trade Marketing function/Commercial function within the consumer goods industry
- Sound commercial acumen with a good understanding of sales operations
- Sound analytical skills with the ability to collect, model and interpret data
- Strong interpersonal and communication skills
- Collaborative by nature with excellent stakeholder management skills with internal and external customers
- Proficient in Microsoft Word, Excel, PowerPoint
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
