Customer Marketing Manager, GTR North Asia

Our Craft

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

15 days annual leave, plus 4 Giving More volunteer days 

Invest in your future - additional provident fund

Private medical insurance 

24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 

Experience our exceptional brands with a generous annual product allowance

Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

We are seeking an experienced and commercially focused Customer Marketing Manager, GTR (North Asia) to drive brand growth and deliver impactful marketing initiatives across Global Travel Retail and China. Working closely with regional marketing, commercial teams and key external partners, you will develop and execute brand strategies, launch plans, trade marketing programmes and customer activations that deliver sustainable sales growth and profitability.

This role plays a key part in supporting high-profile projects including The Macallan Boutique & Shop-in-Shop (SIS) programme, permanent visibility initiatives, digital marketing, e-commerce strategy and GTR digital transformation projects. Success in the role will require strong cross-functional collaboration with commercial, marketing, finance and supply chain teams, as well as the ability to build effective partnerships with retailers and agency partners while managing budgets and delivering measurable results.

Make an Impact

• Lead customer marketing activity across key Global Travel Retail accounts, including CDFG and Hainan.
• Develop and deliver innovative trade marketing programmes and brand activations that drive sales growth, brand awareness and profitability.
• Execute impactful product launches, promotions, retail experiences and premium consumer events.
• Manage marketing investment budgets, ensuring effective allocation and strong return on investment.
• Drive best-in-class retail execution through visual merchandising, permanent visibility and point-of-sale materials.
• Support digital marketing and e-commerce initiatives to enhance consumer engagement and brand performance.
• Analyse market trends, shopper insights and performance data to identify growth opportunities and inform future strategies.
• Build strong relationships with retailers, agencies and internal stakeholders to ensure successful programme delivery.
• Monitor campaign performance, share key insights and recommend actions to continuously improve results.

Your Talent and Skills

• Proven marketing experience within luxury goods, premium brands and/or FMCG; Travel Retail/Duty Free experience is advantageous.
• Strong understanding of China's digital and social media landscape, with experience using digital marketing tools.
• Commercially minded with strong analytical, communication and presentation skills.
• Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and relationship-building skills, with the ability to influence and collaborate across teams.
• Self-motivated, proactive and results-driven, with a keen eye for detail.
• Fluent in written and spoken English and Mandarin Chinese.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.