Share this Job

The Macallan Resorts & Destinations Brand Specialist

Requisition Id:  405

Orange County, CA, 92660

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

Position Summary

The Resorts and Destinations Brand Specialist’s role is to engage and build strong relationships with priority on trade accounts within key destinations found in the West, to include Aspen, Maui, Jackson Hole, and California Coastal Regions. They are responsible for driving awareness and visibility of The Macallan in key accounts and inspiring staff by broadening their knowledge and building their confidence to recommend and serve The Macallan to consumers. Through regular contact and relationships with beverage managers and buyers, they will help deliver targeted portfolio performance according to account segmentation.

As a secondary focus, the Brand Specialist will lead and host trade events as well as support major brand initiatives where required, working closely with the local marketing leadership team and commercial teams. It is imperative that the Brand Specialist embodies the essence of the brand in both appearance, behaviour, and delivery of key brand messages.

This role will be based in the Greater Los Angeles area, with travel to key locations approximately 50% of time spent.

Job Description

  • Acting as our in-market authority on The Macallan brand and whisky category, reflecting the brand image and eloquently delivering the brand messaging
  • Driving awareness and training of The Macallan commercial and trade partners, ensuring front of mind presence, and selling confidence of The Macallan at priority accounts
  • In charge of actively managing a key account list (On trade), reporting on performance, identifying opportunities and recommending change as required
  • Commercial focused objectives (e.g. supporting the delivery of new listings and menu placements, and other relevant trade programs) in alignment with the local sales team
  • Building relationships and trust of key decision makers (e.g. beverage directors, buyers, bar staff)
  • Conducting informative and inspiring staff trainings and tastings to ensure consistency of The Macallan messaging and recommendations to consumers.
  • Driving adoption of The Macallan Academy / The Macallan Academy Lite brand education platform across key trade partners
  • Elevated training of The Macallan serves and rituals to priority on trade accounts
  • Identifying, planning, and activating at priority trade events
  • Internal brand and product training of local stakeholders
  • Collaborating with The Macallan Regional Education Manager and actively contributing to the global network of Brand Specialists and Brand Ambassadors
  • Identifying key brand building initiatives for The Macallan in conjunction with local commercial and marketing teams
  • Recognising and reporting market insight and intelligence
  • The management and best use of annual T&E and activation budget

Skills and Experience

The successful candidate will have/be:

  • Educated to degree level or equivalent gained via work experience within the luxury category
  • Experience as a bartender or working with luxury brands
  • Ability to seamlessly use technology in presentations
  • Confidence to read audiences and implement appropriate and adaptable training methods
  • A strong sense of ownership and pride, with the ability to work independently
  • Fluency in Spanish is a plus.
  • Must be of an age that adheres to Edrington’s Marketing Code of Conduct for responsible alcohol marketing
  • Eligible to work in the USA
  • Ability to inspire staff to upsell through serves, occasions, and consumer understanding
  • Inspiring public speaking and presentation skills
  • Strong influencing and negotiating skills
  • Quietly confident, friendly yet sophisticated
  • Exceptional organisational and prioritisation skills
  • Quality driven with high standards of customer service and attention to detail

Benefits and Perks

  • Comprehensive medical, dental, and vision coverage with premiums paid 100% by the Company
  • Flexible Spending Account – healthcare and dependent care
  • Employer double match on Retirement 401(k)
  • 25 Paid Time Off plus holidays
  • Paid Parental leave plans
  • Disability and Life Insurance benefits paid by the Company
  • Employee Assistance and Wellbeing Programs

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles