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The Macallan Market Lead - Off Premise LA

Requisition Id:  467
Location: 

Orange County, CA, 92660

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

Position Summary

The Macallan Market Lead -Off Premise is the commercial face of The Macallan in the market. A recognized leader in execution and interaction with wholesalers, customers, and consumers by embodying Edrington’s commercial excellence principles and luxury behaviours while delivering depletion and distribution goals.

The Macallan Market Lead – Off Premise is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make Macallan the recognized global leader in super premium Luxury whisky. The Market Lead will be spearheading building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms and brand sponsored events, building trade relationships, building a network of influencers, as well as partnerships network with LA based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. 

Job Description

The Macallan Market lead – Off Premise is the commercial face of the brand and responsible for the delivery of both the commercial and brand objectives for their market, and the execution of our brands’ activation plans in top accounts.

Commercial

  • The Market Lead will spend approximately 30% assisting in managing and work with our distributor partners, and 70% directly engaging with our targeted Key account customers and consumers.
  • The Market lead should spend most of their time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping.
  • The Market Lead covers all target accounts within her/his market establishing rich commercial relationships and representing the brand.
  • Work in partnership with local commercial (Area Manager and Regional Director) teams to assist in the development of target accounts to deliver the vehicles (education, menus, distribution, flights, and activation activities) that drive business, enhancing brand visibility and traction.
  • Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management.
  • Work collaboratively with local Edrington Area Manager to actively engage distributor sales contacts.
  • Analyse effectiveness of programming, and activities through reporting and impact capability management and ensure the continued advancement of quality initiatives
  • Build partnerships with local Off-Premise key accounts and implement Smart Distribution strategies
  • Attend regular distributor General Sales Meetings, QBR’s and team meetings
  • Conduct pop-in Distributor Sales Rep. account visits as needed

Brand

  • Be the brand owner. Act as our in-market local face of the brand to the trade, key collector accounts, and local consumer
  • Work with the local commercial Area Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market.
  • Scout and develop target accounts based on HNWI neighbourhood data, premium/luxury accounts.
  • Accelerate the growth of our portfolio through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines.
  • Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers alongside Brand Specialist for LA.
  • Build influencer networks to include collectors and professional groups and connect these to the Brand Specialists / Ambassador for them to build relationships with the brand.

Budgeting and Reporting

  • Maintain an updated and accurate Top Account distribution tracker that is referred to regularly and used as a planning tool
  • Responsible for the management and effective use of A&P funds for activations with deliverable ROI.
  • Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, utilizing Go Spot Check (GSC) to document in market execution, notes, photos, etc as needed to fulfil KPI’s.

Skills and Experience

Experience with premium/luxury brand building and/or commercial capabilities:

  • BS/BA or equivalent work experience
  • Passion for super premium Scotch Spirits
  • Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
  • Exceptional organizational & event production/management skills
  • Adept at networking, selling, and interacting with diverse groups of people
  • Strong written, verbal, and public speaking skills
  • Use of social media (Facebook, Instagram) & technology
  • Ability to work independently, manage a personal schedule, think creatively
  • Event Production and Management
  • Role requires evening and weekend coverage – it is a full-time role with non-standard hours
  • Must reside in Los Angeles area
  • Valid driver’s license
  • Ability to lift 40 lbs.
  • Eligible to work in the US
  • Must be at least 21 years of age

Benefits and Perks

  • Comprehensive medical, dental, and vision coverage with premiums paid 100% by the Company
  • Flexible Spending Account – healthcare and dependent care
  • Employer double match on Retirement 401(k)
  • 25 Paid Time Off plus holidays
  • Paid Parental leave plans
  • Disability and Life Insurance benefits paid by the Company
  • Employee Assistance and Wellbeing Programs

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles