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Market Lead, On Premise, WA

Requisition Id:  56
Location: 

Orange County, CA, 92660

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

Position Summary

The Market Lead – On Premise is also a dedicated, passionate, brand champion, embodying the essence of the Edrington portfolio, with the goal to help make our brands the recognized global leader in their respective categories. The Market Lead – On Premise will be spearheading building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms and brand sponsored events, building trade relationships, building a network of influencers, as well as partnership networks with northwest based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Job Description

The Market lead – On Premise is the commercial face of the brand and responsible for the delivery of both the commercial and brand objectives for their market, and the execution of our brands’ activation plans in top accounts.

Commercial

  • The Market Lead will spend approximately 30% assisting in managing and work with our distributor partners, and 70% directly engaging with our targeted Key account customers and consumers.
  • The Market lead should spend most of their time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping.
  • The Market Lead covers all target accounts within his/her market establishing rich commercial relationships and representing the brand.
  • Work in partnership with local commercial (Market Manager, Area Manager, and Regional Director) teams to assist in the development of target accounts to deliver the vehicles (education, menus, distribution, flights, and activation activities) that drive business, enhancing brand visibility and traction.
  • Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management.
  • Optimize E-commerce brand focus programs and account distribution where appropriate.
  • Work collaboratively with local Edrington Market Manager to actively engage distributor sales contacts.
  • Analyse effectiveness of programming, and activities through reporting and impact capability management and ensure the continued advancement of quality initiatives
  • Build partnerships with local On-Premise key accounts and implement Smart Distribution strategies
  • Attend regular distributor General Sales Meetings, QBR’s and team meetings where possible
  • Conduct pop-in Distributor Sales Rep. account visits as needed

Brand

  • Be the brand owner. Act as our in-market local face of the brand to the trade, key collector accounts, and local consumer.
  • Work with the local commercial Market Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market.
  • Scout and develop target accounts based on HNWI neighborhood data, premium/luxury accounts.
  • Accelerate the growth of our portfolio through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines.
  • Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers.
  • Build influencer networks to include collectors and professional groups and connect these to the Brand Specialists / Ambassador for them to build relationships with the brand.

Budgeting & Reporting

  • Maintain an updated and accurate Top Account distribution tracker that is referred to regularly and used as a planning tool
  • Responsible for the management and best use of their annual personal travel and entertainment budget and effective use of A&P funds for activations.
  • Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc. utilizing Go Spot Check (GSC) to document in market execution, notes, photos, etc as needed to fulfil KPI’s

Skills and Experience

  • Experience with premium/luxury brand building and/or commercial capabilities
  • BS/BA or equivalent work experience
  • Passion for super premium spirits (Rum, Scotch, Bourbon, Tequila, Gin)
  • Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
  • Exceptional organizational & event production/management skills
  • Adept at networking, selling, and interacting with diverse groups of people
  • Strong written, verbal, and public speaking skills
  • Use of social media (Facebook, Instagram) & technology
  • Ability to work independently, manage a personal schedule, think creatively
  • Event Production and Management
  • Role requires evening and weekend coverage – it is a full-time role with non-standard hours
  • Must reside in Seattle metro area
  • Valid driver’s license
  • Ability to lift 40 lbs.
  • Eligible to work in the US
  • Must be at least 21 years of age

Remuneration and Package

  • 25 days of paid time-off, 11 paid holidays, end of the year break and office closes every Friday at 1PM
  • 100% employer paid health benefits for employee and dependents
  • Competitive 401K company match
  • Employer paid Short & Long Term Disability and basic Life Insurance
  • Pre-tax benefits
  • Mentoring
  • Global Wellbeing program

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles