Customer & Channel Development Manager

Requisition Id: 3951

Location:

Orange County, CA, US, 92660

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Salary $106,00 - $132,000 per annum + Annual Bonus
25 days of Vacation Time - including Holiday Break from December 25th through 31st
Sick Leave Days and Company Holidays
Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Experience our exceptional brands with a generous annual product allowance and through Company Events

Embrace Excellence

The Channel & Customer Commercialization Manager is responsible for developing channel and customer strategies, activation frameworks, and commercialization playbooks that accelerate growth across the Edrington portfolio. Serving as the voice of the customer and channel within Trade Marketing, this role identifies opportunities within priority channels, customers, and route-to-market environments and develops scalable activation strategies that can be leveraged across brands. Working in close partnership with Brand Program Development Managers, Commercial teams, and Field Activation, the role ensures brand-led programs are aligned to channel needs, customer priorities, and commercial realities while creating cohesive commercialization plans that maximize impact across the portfolio.

Preference location is New York, however open to considering applicants from Miami or LA.

Make an Impact

Develop channel strategies, activation frameworks, and commercialisation plans across priority channels, customers, and strategic accounts.
Create scalable playbooks, best practices, and activation standards that drive growth, consistency, and commercial impact across brands and markets.
Partner with Brand, Commercial, and Field teams to translate brand programmes into effective channel and customer-specific execution plans.
Identify growth opportunities through customer, consumer, channel, and market insights, supporting annual planning and trade marketing priorities.
Develop customer-facing tools, selling stories, and activation recommendations that strengthen engagement and execution effectiveness.
Act as the key link between Programme Development, Commercial, and Field Activation teams to ensure programmes are commercially relevant and executable.
Support KPI development, performance evaluation, and continuous improvement to maximise customer value, execution excellence, and business performance.

Closing date: 11th August

Your Talent and Skills

Experience in trade, customer, commercial, category, shopper or brand marketing, ideally within beverage alcohol, luxury, FMCG, or hospitality.
Strong understanding of channel strategy, customer activation, shopper behaviour, route-to-market models, and commercialisation planning across on-premise, off-premise, advocacy, and e-commerce channels.
Proven ability to develop go-to-market strategies, activation frameworks, and customer programmes that drive commercial growth.
Skilled in leveraging insights, market trends, and performance data to identify opportunities and inform strategic decisions.
Strong commercial acumen with excellent stakeholder management, influencing cross-functional teams across Marketing, Commercial, Sales, and Trade Marketing functions.

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A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.