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Brand Specialist

Requisition Id:  3566
Location: 

Orange County, CA, US, 92660

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

  • Salary $76,000 - $96,000 + Annual Bonus 
  • 20 days of Vacation Time - including Holiday Break from December 25th through 31st 
  • Sick Leave Days and Company Holidays  
  • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents  
  • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match  
  • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program  
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 
  • Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year 
  • Experience our exceptional brands with a generous annual product allowance and through Company Events 

Embrace Excellence

The Highland Park Brand Specialist is a passionate brand champion, dedicated to embodying the essence of Highland Park and driving its position as the global leader in ultra-premium single malt Scotch whisky. Based in Southern California, this role focuses on building brand awareness and relevance through impactful trade and consumer engagement. You’ll lead market execution, brand-sponsored events, and cultivate strong trade relationships while creating a network of local gatekeepers and influencers. We’re looking for a self-starter—highly driven, results-oriented, and ready to go the extra mile to achieve success.

Make an Impact

The Brand Specialist is the face of the brand in their markets and responsible for the trade and consumer market execution. Day to day you will be responsible for the following: 

  • Work with the local commercial Area Manager and Brand Marketing team to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market
  • Develop target accounts based on HNWI neighbourhood data, premium/luxury accounts for retail and on-premise channels (90% focus on Off Premise, 10% on Premise)
  • Accelerate the growth of Highland Park through excellence in delivering exceptional visibility, distribution, consumer engagement and display where permitted and within brand guidelines
  • Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers
  • Drive overall Highland Park execution and visibility across off-premise retail accounts
  • Work as partner to local commercial teams to assist in the development of target Off Premise accounts to close distribution, drive velocity and develop programming
  • Collaborate with key account teams to connect on-premise activations to retail pull-through and support targeted on-premise events that drive off-premise retail objectives

Your Talent and Skills

We’re looking for someone with a Brand Specialist/Brand Ambassador or equivalent experience—previous industry experience is a plus, but not essential. If you have a passion for super-premium brown spirits like rum, Scotch, and bourbon, this role is for you! Exceptional organizational skills and experience in event production and management are key, along with the ability to network, sell, and engage with diverse groups of people. Strong communication skills—written, verbal, and public speaking—are essential, as is confidence using social media platforms like Facebook and Instagram. Creativity, independence, and the ability to manage your own schedule will help you thrive in this exciting role.
 

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Application Closing Date: January 23rd 2026


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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