Area Manager, Breakthrough Brands- SoCal

Requisition Id:  2534

Orange County, CA, US, 92660

About Edrington


Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements. 

Edrington’s principal shareholder is The Robertson Trust, which has donated £322 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity, and excellence. 



$111,000 - $145,000

Position Summary


To be a recognized leader in executions and interactions with customers by embodying Edrington’s commercial excellence principles and luxury behaviors.


The Area Manager manages all aspects of the assigned territory, by leading their team to build long-term brand value. Key pillars of the position include elevating our Breakthrough Brands and growing our core business organically. Success in the position will deliver (or over-deliver) against defined annual P&L goals and continued exceptional growth of the Edrington brands with focus and discipline. The Area Manager will also play a key role in building relationships with trade and consumers along with distributor partner to shape the business in their territory.

Job Description


  • The Area Manager will spend approximately 50% of time growing the business by leading and developing a team in their region, 15% managing our distributor partners and 35% with Key accounts.
  • Assist in building Edrington’s vision to become the World’s Leading Portfolio of Exceptional Ultra- Premium Spirits.
  • Lead the implementation of the strategic direction for the assigned territory across all channels and segments.
  • Clearly communicate the Strategic Direction and Edrington priorities to Distributor Sales Teams. Instill belief and create buy-in throughout distributor teams.
  • Work effectively with Division Marketing, Commercial Finance, and Operations to deliver against the Strategic Imperatives of the organization, delivering exceptional in market results.
  • Ensure optimal allocation of Edrington and Distributor resources (including LMF) against brand standards within the assigned territory.
  • Develop the next breakout brand with a laser focused approach to ensure the right product in the right place with the right price and the right visibility.
  • Build KPI’s, capture and report all trade and consumer interactions and activations in GoSpotCheck.
  • Analyse effectiveness of activities through reporting and impact capabilities, adapt accordingly for maximum ROI.
  • Brand Building: Challenge the status-quo and put the consumer at the heart of the conversation, oversee the planning and execution of the local marketing plans, support all nationally lead activities at the local level, act as an unwavering brand guardian.
  • Pricing Management: Oversee the implementation and execution of the local pricing strategy, negotiate selling costs and margins, maintain an active awareness of competitive activity
  • P&L Management: Deliver against depletion targets, grow brand value, manage A&P, and additional local marketing investments to deliver the annual profit plan within the territory.
  • Supply Chain & Compliance: Deliver against the allocation strategy, supporting exceptional customer service, and ensure legal compliance across the assigned territory.
  • Coaching & Mentoring: Provide formal and informal feedback to team members, set an example for our people.

Skills and Experience


  • Requires a bachelor’s degree
  • Experience of Distributor management is highly desirable
  • An understanding of On/Off premise is essential
  • Thorough understanding of the 3-tier system is desired
  • Leadership ability is essential
  • Sales and Marketing experience are strongly desired
  • A proven track record in a change oriented and entrepreneurial environment
  • Strong understanding of marketing strategy and mix
  • Good understanding of organizational vision
  • An ability to coach and mentor
  • Deep understanding of distributor pricing
  • Proficiency with MS Microsoft Office (Word, Excel, PowerPoint)
  • Excellent Interpersonal and Presentation Skills are a must
  • Good working knowledge of syndicated data (Nielsen, IRI, Diver, etc.)
  • Solid organizational awareness and the ability to manage complexity
  • Ability to manage a broad network of internal and external partners and relationships
  • Ability to analyze complex business issues and make decisions that drive the company’s success
  • Ability to communicate effectively both internally and externally, at all levels of the organization
  • Valid driver’s license
  • Must be located in the LA Metro Area or Orange County
  • Ability to lift up to 40 lbs
  • Eligible to work in the US
  • Must be at least 21 years of age

Benefits and Perks


  • 20 days of Vacation Time
  • Paid Sick Leave Days and Company Holidays
  • Holiday Break from December 25th through 31st
  • Hybrid Working Schedule
  • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
  • 401(k) Retirement Plan with Company Match
  • Life Insurance and Disability Plans
  • Pre-Tax Benefits
  • Fitness Reimbursement Program
  • Tuition Reimbursement Program
  • Professional Development
  • Wellbeing and Work-Life Balance
  • Employee Assistance Program (EAP)
  • Robust Parental Leave Policies
  • Company Events and Perks
  • A Diverse and Inclusive Culture

    By joining Edrington, you not only become a part of a dynamic and innovative team but also gain access to a range of benefits that prioritize your success, health, and happiness.

Equal Opportunities


Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles