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Trade Marketing Assistant Manager

Requisition Id:  1514

New York, NY, US, 10010


$79,200 - $118,800 Annually

About Edrington

Edrington’s vision is to give more by building the world’s leading portfolio of exceptional super premium spirits and we will do that by becoming the world’s leading super premium brand builder. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category. We have strategic partnerships with No 3 Gin and Wyoming Whiskey in the dynamic Gin and American Whiskey categories. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Naked Malt, and Brugal premium rum from the Dominican Republic.

Position Summary

We are seeking a Trade Marketing Assistant Manager to join our Trade Marketing and E-commerce team. This is a unique and exciting position within the Edrington USA division that works closely with internal and external partners and across our full spirits portfolio.  With the guidance of the Sr. Trade Marketing Manager and working together with our brand teams, commercial teams and procurement team, the Trade Marketing Assistant will be primarily responsible for contributing, planning, communicating, and managing all elements of the trade marketing mix and supporting our key customers. 

You’ll be a passionate ambassador for our brands and have a flexible approach to duties. You will also have an eye for detail and be passionate about delivering engaging trade marketing campaigns to support the growth aspirations of our brands.  Helping drive how we positively engage with the trade in an omni-channel approach while focusing on the off and on-premise – the role will create holistic programs while considering digital marketing, social media management, e-commerce, website content creation, and direct account support, e.g., point of sale support, internal staff and consumer engagement.  

Job Description

  • Assist in developing strategies and commercial planning that will deliver brand growth
  • On/Off Premise Channel Strategy – help develop strategies across channel segments to create consumer and trade pull
  • Establish and cultivate a strong relationship with the commercial team, considering local input for all programming
  • Measure and report on performance of commercial programs, sharing best practices for future iterations
  • Analyze and understand regional business performance, risk, and opportunities
  • Manage the feedback loop on programs with local commercial and division marketing teams
  • Act as the voice of field/trade in building BTL programs that will create pull through within the on/off premise channel segments
  • Creation of category and brand selling tools (e.g. sell sheets, program guides, program presentations) that will aid in the selling process
  • Manage the rollout and communication of commercial programming
  • Assist with the presentation of brand programs to commercial and distributor teams
  • Communicate program details and bi-annual playbooks, portfolio books, cocktail books and mo

Skills and Experience

  • Educated to a degree level or equivalent
  • Minimum of 3+ years’ marketing experience in retail marketing, distributor marketing, CPG, spirits industry, and/or luxury goods and services
  • Understanding of a trade marketing environment, promotional programming, and category/channel segmentation desirable
  • An excellent team player who can ensure on and off-trade campaigns and promotions are delivered as required
  • Highly motivated. Self-starter – proactive and able to effectively prioritize and take ownership of projects with post-review reports.
  • Out-going team player who has a flexible approach to work.
  • Travel requirement up to 10% as needed to perform job function.

Benefits and Perks

  • 25 days of paid time-off, 9 paid holidays, end of the year break and office closes every Friday at 1PM
  • 100% employer paid health benefits for employee and dependents
  • Competitive 401K company match
  • Employer paid Short & Long Term Disability and basic Life Insurance
  • Pre-tax benefits
  • Mentoring
  • Global Wellbeing program

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City