Market Lead - The Macallan (Off Premise) NY Metro

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 
 

Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements. 
 

Edrington’s principal shareholder is The Robertson Trust, which has donated £322 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity, and excellence. 

Compensation

$81,200 - $121,800

Position Summary

The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by embodying Edrington’s commercial excellence principles and luxury behaviors.

The Macallan Market Lead is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make The Macallan the recognized global leader in super premium whisky. The Market Lead will be spearheading building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms and brand sponsored events, building trade relationships, building a network of influencers, as well as partnerships network with New York based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Job Description

• The Market Lead will spend approximately 10% of their time managing our distributor partners and 90% with Key accounts.
• Spend most of their time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on Off Premise accounts.
• Covers all target accounts within their market establishing solid commercial relationships and representing the brand.
• Work as partner to local commercial teams to assist in the development of off-premise target accounts to drive distribution in key target accounts.
• Be the brand owner. Act as our in-market local face of the brand to the trade, key collector accounts, and local consumers.
• Work with the local commercial Market Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market.
• Scout and develop target accounts based on HNWI neighborhood data with a focus on the off-premise.
• Responsible for the management and best use of their annual personal travel and entertainment budget and effective use of A&P funds for activations.
• Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc. 

Skills and Experience

Experience with premium/luxury brand building and/or commercial capabilities:

• BS/BA or equivalent work experience
• Passion for super premium brown spirits
• Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
• Exceptional organizational & event production/management skills
• Adept at networking, selling, and interacting with diverse groups of people
• Strong written, verbal, and public speaking skills
• Use of social media (Facebook, Instagram) & technology
• Ability to work independently, manage a personal schedule, think creatively
• Event Production and Management
• Role requires evening and weekend coverage – it is a full-time role with non-standard hours
• Must reside in NY Metro area
• Valid driver’s license
• Ability to lift up to 40 lbs.
• Eligible to work in the US
• Must be at least 21 years of age

Benefits and Perks

• 25 days of Vacation Time
• Paid Sick Leave Days and Company Holidays
• Holiday Break from December 25th through 31st
• Hybrid Working Schedule
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program
• Tuition Reimbursement Program
• Professional Development
• Wellbeing and Work-Life Balance
• Employee Assistance Program (EAP)
• Robust Parental Leave Policies
• Company Events and Perks
• A Diverse and Inclusive Culture
  
  By joining Edrington, you not only become a part of a dynamic and innovative team but also gain access to a range of benefits that prioritize your success, health, and happiness.

Equal Opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.