Brand Specialist

Requisition Id: 3800

Location:

New York, NY, US, 10010

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Salary $84,000-$105,000 + Annual Bonus
25 days of Vacation Time - including Holiday Break from December 25th through 31st
Sick Leave Days and Company Holidays
Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Experience our exceptional brands with a generous annual product allowance and through Company Events

Closing date: 27th May 2026

Embrace Excellence

The Brand Specialist will deliver bespoke education for The Macallan, building elevated brand confidence across priority trade accounts and local wholesalers, while inspiring strong brand advocacy and ensuring the brand remains front of mind. They will introduce new The Macallan releases across all relevant accounts and work collaboratively with partners to identify opportunities to enhance brand presence within the area, recommending and implementing improvements where needed. In addition, they will build strong partnerships with key on- and off-trade accounts and implement Smart Distribution strategies to maximise visibility and commercial impact.

Make an Impact

Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
The management and most efficient use of annual T&E and activation budgets.
Report on Trade Activity through Salesforce and Share of Recommendation.

Closing date 27th May

Your Talent and Skills

Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
Understanding of the luxury market in the context of distribution and route to market strategies.
Exceptional communication skills, with tact and diplomacy to deal with external parties.
Self-driven with good organizational and prioritizing skills.
Strong public speaking and PowerPoint presentation skills
Suitably presented/polished to represent a luxury brand.
Strong commercial awareness.
Experience of working in an international organization would be advantageous.
Must reside in the New York Metro area

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.