Brand Specialist - Brugal 1888

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• $90,000- 105,000 Salary + Annual Bonus
• 25 days of Vacation Time
• Paid Sick Leave Days and Company Holidays
• Holiday Break from December 25th through 31st
• Hybrid Working Schedule
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program
• Tuition Reimbursement Program
• Professional Development
• Wellbeing and Work-Life Balance
• Employee Assistance Program (EAP)
• Robust Parental Leave Policies
• Company Events and Perks
• A Diverse and Inclusive Culture

By joining Edrington, you not only become a part of a dynamic and innovative team but also gain access to a range of benefits that prioritize your success, health, and happiness.

Embrace Excellence

The Brugal 1888 Brand Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make Brugal 1888 the recognized global leader in ultra-premium rum. The Brand Specialist will be spearheading building brand awareness and relevancy in New York and New Jersey through their social media presence, leading digital and live trial, education, brand sponsored events, building trade relationships, and building a network of influencers and connections to New York based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

It is imperative that the Brand Specialist embodies the essence of the brand, behavior, and delivery of key brand messages.

Make an Impact

• Bring the brand essence to life in every single interaction, event and training
• Be the Expert! Act as our in-market local authority on the brand to the trade, local consumers, and local media
• Work with the brand team to implement a range of marketing activations and communications that are in line with the brand messages and objectives
• Elevate Brugal 1888 with our local stakeholders, educating them on rum production and Brand Proposition resulting in it being clear and top of mind. Help them become Brugal 1888 brand lovers
• Accelerate the growth of the brand in the Northeast
• Recruit New Consumers to the brand: Seek opportunities to sample, educate, entertain, expose, and partner with influencers and consumers
• Support the planning and execution of experiential events
• Represent Brugal 1888 at local media, consumer, and trade event
• Build influencer networks, including collectors and professional groups
• Work with retained agencies to engage and build relations with influencers and trade
• Create & develop a social media following via Instagram and Facebook that adheres to corporate policy and brand guidelines
• Recruit brand advocates and explore New York based lifestyle partnership brands that share Brugal 1888 ethos, status and values. Identify, partner, and execute events in on premise, off-premise & non-licensed accounts to brand standards
• Work alongside the local teams to achieve program objectives
• Build brand advocacy through brand specific trainings for key commercial and trade partners ensuring front of mind presence and selling confidence of Brugal 1888 at priority accounts
• Drive brand visibility and traction in the on and off premises
• Work collaboratively with local Edrington Area Managers to actively engage distributor sales on Brugal 1888
• Work alongside distributor sales team members to facilitate Brugal 1888 listings and menu placement in key on/off accounts
• Assist in planning and programming Brugal 1888 with distributor
• Attend monthly distributor General Sales Meetings and team meetings to reinforce the brand message
• Communicate and document market activity and conditions regarding trends, competitive activity, et
• Responsible for the management and best use of their annual personal travel and entertainment budget
• Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, etc

Your Talent and Skills

• BS/BA or equivalent work experience
• Passion for super premium brown spirits (Rum, Scotch, Bourbon)
• Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
• Exceptional organizational & event production/management skills
• Adept at networking, selling and interacting with diverse groups of people
• Strong written, verbal and public speaking skills
• Use of Social Media (Facebook, Instagram)
• Ability to work independently, manage a personal schedule, think creatively
• Event Production and Management
• Role requires evening and weekend coverage – it is a full-time role with non-standard hours
• Must reside in New York Metro Area 
• Fluency in English required
• Fluency in Spanish preferred
• Valid driver’s license
• Eligible to work in the USA
• Must be at least 21 years of age

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.