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Brand Specialist, No.3 London Dry Gin

Requisition Id:  212
Location: 

New York, NY, 10010

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

Position Summary

The No.3 London Dry Gin Brand Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make No.3 London Dry Gin a recognized global leader in Ultra Premium Gin. The Brand Specialist will be spearheading building brand awareness and relevancy in New York and Key Markets through leading digital and live trial, education, brand sponsored events, building trade relationships primarily focused in the on premise, and building a network of influencers and connections to locally based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. 

 

Job Description

  • Bring the brand essence to life in every single interaction, event and training.  
  • Be the Expert! Act as our in-market local authority on the brand to the trade, local consumers, and local media. 
  • Work with the brand team to implement a range of marketing activations and communications that are in line with the brand messages and objectives.  
  • Elevate No.3 London Dry Gin with our local stakeholders, educating them on Gin perfection and Brand Proposition resulting in it being clear and top of mind. Help them become No.3 London Dry Gin brand lovers. 
  • Accelerate the growth of the brand in New York and key markets.
  • Recruit New Consumers to the brand:  Seek opportunities to sample, educate, entertain, expose, and partner with influencers and consumers 
  • Identify, partner, and execute events in on premise, off-premise & non-licensed accounts to brand standards  
  • Build brand advocacy through brand specific trainings for key commercial and trade partners ensuring front of mind presence and selling confidence of No.3 London Dry Gin at priority accounts 
  • Drive brand visibility and traction in the on and off premises 
  • Work collaboratively with local Edrington Area Manager in New York and key markets to actively engage distributor sales on No.3 London Dry Gin.

Skills and Experience

  • BS/BA or equivalent work experience Previous industry experience a plus, but not required 
  • Passion for super premium spirits
  • Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional 
  • Exceptional organizational & event production/management skills 
  • Adept at networking, selling and interacting with diverse groups of people 
  • Strong written, verbal and public speaking skills 
  • Use of Social Media (Facebook, Instagram) & technology 
  • Ability to work independently, manage a personal schedule, think creatively, 
  • Event Production and Management 
  • Role requires evening and weekend coverage – it is a full-time role with non-standard hours 
  • Must reside in New York and travel to key markets throughout the year
  • Fluent in English
  • Valid driver’s license 
  • Eligible to work in the US 
  • Must be at least 21 years of age 

Remuneration and Package

  • 25 days of paid time-off, 11 paid holidays, end of the year break and office closes every Friday at 1PM
  • 100% employer paid health benefits for employee and dependents
  • Competitive 401K company match
  • Employer paid Short & Long Term Disability and basic Life Insurance
  • Pre-tax benefits
  • Mentoring
  • Global Wellbeing program

 

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City