Brand Ambassador

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• Competitive Salary
• Annual Bonus - 15% base salary
• Annual leave: 30 days + public holidays
• Social Security and National Insurance Trust (SSNIT)
• Life Insurance

Embrace Excellence

The Macallan Brand Ambassador’s role in Nairobi, Kenya is to recruit, inspire, engage and manage consumers through unique and impactful experiences. Additional responsibilities include sourcing and developing luxury partnerships for unique and meaningful opportunities and strengthening strategic relationships with distributors and other agencies (Media and Experiential).

As a secondary focus, The Macallan Brand Ambassador assists with the localisation and implementation of major brand initiatives, and helps deliver targeted portfolio performance and, where needed, supports trade education in priority accounts.

The role will involve extensive event hosting, private client management, reporting and relevant admin. There is a potential need for travel within the region, and on occasion to Scotland to liaise with the global brand and distillery teams and hosting of Estate visits.

It is vital that The Macallan Brand Ambassador embodies the essence of the brand in both appearance, behaviour and delivery of key brand messages.

Make an Impact

• Act as the in‑market authority for The Macallan and the wider whisky category, delivering tastings and memorable brand experiences.
• Support the planning and execution of experiential and luxury events across priority markets.
• Represent The Macallan at key media, trade and consumer events, partnering closely with the Regional Edrington Marketing team.
• Build and manage Private Client relationships, identifying high‑potential consumers and maintaining records through CRM tools.
• Develop strong, trust‑based relationships with Distributor teams, including Key Account Managers and Marketing partners.
• Identify commercial opportunities and adapt global “DTC” and brand strategies to fit local distributor ways of working.
• Work with local Marketing and Commercial teams to deliver brand‑aligned activations and ensure strong ROI.
• Contribute to the global Macallan Ambassador community, sharing market insights and supporting global education initiatives.
• Manage relevant T&E and activation budgets while ensuring full compliance with consumer data protection.
• Proactively build networks, lead education and experiential initiatives, and champion brand‑building activities within market.

Your Talent and Skills

To be successful in this role, you will bring luxury‑sector experience, strong brand and category understanding, and confidence engaging high‑net‑worth clients. You’ll be fluent in English, tech‑savvy in presentations, experienced with CRM tools, and capable of leading, mentoring, and working independently with a strong sense of ownership. Excellent presentation, networking, influencing, and organisational skills are essential, along with eligibility to work in Kenya and adherence to responsible alcohol marketing guidelines. Experience as a Brand Ambassador, luxury spirits or hospitality exposure, whisky passion, industry qualifications, additional languages, and familiarity with influential venues are all valuable advantages.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

Applications close 12th May 2026 at midnight*

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.