Area Manager - Kenya

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• Competitive Salary
• Annual Bonus - 15% base salary
• Annual leave: 30 days + public holidays
• Social Security and National Insurance Trust (SSNIT)
• Life Insurance

Embrace Excellence

Based in Nairobi, Kenya, the Area Manager manages all aspects of the assigned territory, by leading their team to build long-term brand value.  Key pillars of the position include elevating The Macallan, developing the next breakout brand, and growing our core business organically.  Success in the position will deliver (or over-deliver) against defined annual P&L goals and continued exceptional growth of the Edrington brands with focus and discipline. The Area Manager will also play a key role in building relationships with trade and consumers along with distributor partner to shape the business in their territory.

The Area Manager is a recognised leader in executions and interactions with customers by embodying Edrington’s commercial excellence principles and luxury behaviours.

Make an Impact

·  Drive business growth by allocating time across the region: ~50% team leadership and development, 15% distributor management, and 35% key account engagement.

·  Support and advance Edrington’s vision of becoming the world’s leading portfolio of exceptional ultra‑premium spirits.

·  Lead and communicate the strategic direction for the territory, ensuring distributor teams clearly understand priorities and are fully bought in.

·  Collaborate with Marketing, Commercial Finance, and Operations to deliver against organisational strategic imperatives.

·  Optimise allocation of Edrington and distributor resources to meet brand standards and market expectations.

·  Develop breakout brands by ensuring optimal product placement, pricing, visibility, and execution.

·  Identify and cultivate new opportunities to strengthen the core business.

·  Build KPIs and manage activity reporting in Aforza, analysing effectiveness and adjusting to maximize ROI.

·  Oversee brand building, consumer‑centric planning, and execution of local activation and marketing plans.

·  Manage pricing, P&L performance, supply chain execution, compliance, and provide coaching and mentoring to team members.

Your Talent and Skills

We’re looking for a dynamic leader with strong distributor management experience and a solid background in both sales and marketing. You’ll bring a deep understanding of the On/Off premise landscape, along with proven success in entrepreneurial, change‑driven environments. A strong grasp of the 3‑tier system, distributor pricing, and core marketing strategy is essential, as is the ability to coach, mentor, and communicate effectively at all levels. You’ll be confident analysing complex business issues, managing multiple stakeholders, and navigating organisational complexity with emotional intelligence. Exceptional interpersonal and presentation skills are a must, along with proficiency in Microsoft Office and familiarity with syndicated data sources such as Nielsen or IRI. We’re seeking someone who can work independently, think innovatively, stay focused in a fast‑moving environment, and build strong internal and external relationships while contributing to our broader organisational vision.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

*Applications close 4th May 2026 at midnight*

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.