Market Lead, Portfolio- DFW

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• Competitive Salary + Annual Bonus
• 25 days of Vacation Time
• Paid Sick Leave Days and Company Holidays
• Holiday Break from December 25th through 31st
• Hybrid Working Schedule
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program
• Tuition Reimbursement Program
• Professional Development
• Wellbeing and Work-Life Balance
• Employee Assistance Program (EAP)
• Robust Parental Leave Policies
• Company Events and Perks
• A Diverse and Inclusive Culture

By joining Edrington, you not only become a part of a dynamic and innovative team but also gain access to a range of benefits that prioritize your success, health, and happiness.

Embrace Excellence

The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by embodying Edrington’s commercial excellence principles and luxury behaviors. The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make our portfolio brands the recognized global leaders in ultra-premium spirits.

The Market Lead will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with Dallas area luxury lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Make an Impact

• The Market Lead will spend approximately 10% managing our distributor partners and 90% with Key accounts
• The Market lead should spend most of the time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping
• Covers all target accounts within the market establishing solid commercial relationships and representing the brand
• Work as partner to local commercial teams to assist in the development of target accounts for on/off premise while ensuring smart distribution in key target accounts
• Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management
• Drive brand visibility and traction in the on/off premise, assist in closing distribution gaps in e- commerce retail customers where permitted
• Optimize E-commerce brand focus programs and account distribution where appropriate. · Work collaboratively with local Edrington Area Manager to actively engage distributor contacts
• Capture and report all trade and consumer interactions and activations in Aforza. Analyze effectiveness of activities through reporting and impact capabilities
• Attend distributor General Sales Meetings and team meetings where possible
• Conduct distributor sales rep account visits as needed
• Be the brand owner. Act as an in-market local face of the brand to the trade, key collector accounts, and local consumers
• Work with the local commercial Area Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market
• Scout and develop target accounts based on HNW neighborhood data, premium/luxury accounts for retail and on-premise channels
• Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, and partner with collector accounts and local influencers
• Build influencer networks to include collectors and professional groups and connect these to the Brand Specialists / Ambassador for them to build relationships with the brand
• Responsible for the management and best use of annual personal travel and entertainment budget and effective use of A&P funds for activations
• Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc
• Use Aforza to document in market execution, notes, photos, etc. as needed to fulfil KPI’s.

Your Talent and Skills

• Experience with premium/luxury brand building and/or commercial capabilities
• Passion for ultra-premium spirits 
• Motivated self-starter, articulate, charismatic, polished, and professional
• Exceptional organizational & event production/management skills
• Adept at networking, selling, and interacting with diverse groups of people
• Strong written, verbal, and public speaking skills
• Use of social media (Facebook, Instagram) & technology
• Ability to work independently, manage a personal schedule, think creatively
• Role requires evening and weekend coverage – it is a full-time role with non-standard hours
• Must reside in the Dallas Fort Worth Metro Area
• Valid driver’s license
• Ability to lift up to 40 lbs.
• Eligible to work in the US
• Must be at least 21 years of age

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.