On Premise Brand Specialist- Mexico City

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Embrace Excellence

The role involves identifying and recruiting new venues, segmenting them correctly, and eliminating those that have lost relevance. It requires building early relationships with trend-setting customers and staying ahead of industry trends. Additionally, the role demands being a reliable source of information for the team regarding consumer behavior and legal restrictions.

Success is measured by recruiting new consumers, encouraging migration to premium variants, and maintaining customer satisfaction. The role also includes identifying potential consumers to grow the base of collectors for high-end product purchases. Time allocation includes engaging with commercial partners, key clients, and consumers, as well as acting as a brand specialist with staff.

Make an Impact

Day-to-day you will be responsible for the following: 

• Identify and recruit new venues: The role involves identifying and recruiting new venues, segmenting them correctly according to their proposal, and eliminating those that have lost relevance over time. This requires a keen understanding of market trends and the ability to discern which venues will be beneficial for the company's growth
• Maintain an external focus and build early relationships: To achieve success, it is crucial to maintain an external focus and build early relationships with trend-setting customers. This involves staying ahead of industry trends and establishing connections with key players who can influence the market
• Be a source of information for the team: The role demands being a reliable source of information for the rest of the team regarding what is happening with consumers. This includes identifying changes in consumption patterns, monitoring legal restrictions affecting sales, and recognizing key figures who can impact the industry
• Have complete control over the execution level of the venues: It is essential to have total control over the execution level of the venues being managed. The goal is to execute the "picture of success" and measure results effectively
• Measure success: The success of this role will be determined by the capacity to recruit new consumers, generate migration of current consumers to more premium variants, and keep customers satisfied with the value created for their business. This requires a strategic approach and continuous evaluation of performance metrics
• Grow the base of collectors: As a result of the close relationship with the venues, potential consumers who can be added to our base of collectors must be identified. These individuals will be able to make purchases of high-end products through DTC (Direct-to-Consumer) or any of our wholesalers
• Time Share: 10% of the time with our commercial partners (Distributors for the On Trade), 70% directly engaging with our key clients and consumers, assuring a flawless execution of our portfolio plans and 20% as brand Specialist with staff (Education and incentive)

Your Talent and Skills

We're looking for someone with a college degree and experience in either the spirits/luxury industry or sales. If you have worked within on-trade accounts this will be a plus but not essential. You should have excellent oral presentation skills and be a pro at customer service, conducting yourself ethically and professionally. You'll need to be proficient with MS Office products being organized with both handling data and basic analysis. You will also have experience of managing budgets and have a good grasp of digital marketing and social media platforms. We're seeking someone with a positive attitude, who is an outgoing team player and passionate about achieving the highest standards of execution.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Application Closing Date: 30th April 2025