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Brugal 1888 Brand Ambassador

Requisition Id:  159

Mexico, Mexico State, 05120

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

Hay Grade

Position Summary

The purpose of the Brugal 1888 Brand Ambassador is to serve as the local representative for Brugal 1888 brand in key markets, driving awareness, trial and education with a focus on 1888.  The Brugal 1888 Ambassador will travel extensively within the region gaining new points of distribution, conducting staff trainings, and executing consumer-facing events.  In order to achieve these goals, the Brugal 1888 Brand Ambassador will leverage the strengths of both the Commercial and Marketing teams, working closely with Marketing & Market Managers.

Job Description

The Brugal 1888 Brand Ambassador is responsible for the education and engagement of Consumers and key Trade (On and Off Premise accounts, Brokers and Wholesalers) under the umbrella of Edrington’s Strategic Imperatives.

Key City focus (CDMX, GDL & MTY) &  Hot spots approach focus

  • Assist in communicating the Strategic Direction and Edrington priorities to target Key Accounts at the local level. Be an advocate for the Edrington portfolio.
  • Deliver against the Strategic Imperatives of the organization, delivering exceptional in market results.
  • Drive a leading global luxury brand to deliver yearly profit growth and simultaneously grow brand equity.
  • Support the continued evolution of the Edrington Americas business to develop gold-standard organizational capabilities.
  • Assist in building Edrington America’s reputation as a recognized leader in the beverage industry by key stakeholders.
  • 1888 Brand Knowledge:  Acting as our in-market authority on the Edrington brands and facilitating experiential activities with consumer.
  • Recruit New Consumers: Actively engage with private clubs, firms, and high end resources to reach a broader consumer base for experimental activities.
  • Marketing Opportunities: Identify opportunities of scale, including PR, large consumer & trade events. Utilize the local Edrington team where necessary.
  • Create & develop a social media following via Instagram that adheres to corporate policy and brand guidelines.
  • Regular reporting of all activities against targets, and market activity.

Specifically accountable for:

  1. Every Day Trade impact on Brugal 1888 to build lasting business gains
  • TLA/ RLA relationships/ growth
  • Distribution gains
  • Value share
  • Menu SOV
  1. Product Knowledge/ Tastings Internal / external of Brugal 1888
  2. Lead Ritual Serve & new experiments & POS to great M&E
  3. Trade & consumer impact from key events & face of the brand in social media & Key PR
  4. Understand the strategic direction for the assigned territory across relevant channels and segments.

Skills and Experience

  • BS/BA or equivalent work experience
  • Experience working with Luxury Brand(s) and their clientele is a plus
  • US Beverage Alcohol industry experience preferred
  • Experience managing or working with wholesaler tier is a plus
  • Well versed in local Beverage alcohol marketplace
  • In depth knowledge and passion for Whisky and/or Rum
  • Knowledge of Edrington’s bands and their values
  • Use of social media (Facebook, Twitter, Instagram)
  • Excellent oral presentation skills
  • Ability to use technology in presentations
  • Strong interpersonal, influencing, negotiating skills
  • Exceptional organizational & prioritization skills
  • Event production and management experience
  • Network of influencers in the spirits industry preferred
  • Network of high net worth individuals preferred
  • Frequent travel with in the territory as required to perform job function
  • Frequent night and weekend work
  • Bi-lingual in English & Spanish
  • Must be at least 25 years of age

Equal opportunities

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.