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Client Communications Manager

Requisition Id:  93
Location: 

Glasgow, Scotland, GB, G1 3DN

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, Wyoming Whiskey and Tequila Partida. 

Remuneration and Package

  • Salary £39,000 - £49,000 per annum
  • Attractive pension 
  • Share reward scheme
  • Flexible working
  • Global wellbeing programme 

Position Summary

An exciting opportunity has arisen for the role of Client Communications Manager/Global Brand Manager, The Glenrothes. Reporting to our Senior Marketing Manager, as Global Brand Manager you will be accountable for the implementation of the programme focusing on three key areas:

  • Managing the central platform (Hubspot): Database segmentation and tiering, communications build and execution (in partnership with the communications team), reporting and analysis with a continuous improvement mindset to the overall user experience.
  • Planning & Delivery of supporting e-commerce: Managing the development and day to day activity related to limited release eCommerce platform, working closely with the external fulfilment provider, Edrington IT and the new product development team.
  • Supporting the Delivery of Client Experiences: Ensuring a seamless client journey, working with our strategic brand partners, the Estate Experience Manager and regional teams as required.

Job Description

The key areas of responsibilities will be:

  • Overall ownership of our marketing enterprise tool (Hubspot) in terms of managing and developing the overall user experience, working closely with various internal departments and external support agency
  • Maintaining the brand website and social media platforms in conjunction with the communications team to ensure a seamless client journey
  • Working closely with the brand communications department to maintain an annual communications calendar in order to develop best in class engaging content exclusively to our registered segmented database
  • Report on key engagement metrics with a continuous improvement mentality to proactively develop the potential for advocacy for our brand
  • Day to day project management for the development of our limited release eCommerce platform
  • Manage the day-to-day requirements for the eCommerce platform with our chosen external trading partner and various internal Edrington teams including product development and IT.
  • Manage the execution of the experience programme for our highest tiered clients in partnership with brand communications, regional marketing, the Rothes Estate team and strategic brand partners

Skills and Experience

To be considered for this role you will have notable experience of CRM or of planning and implementing broader consumer communication programmes, encompassing media planning and creative development. You will understand consumer journey mapping/delivery practices across multiple touchpoints and geographies (preferably with a super-premium or exclusive brand). 

 

The ideal candidate for this role will have excellent interpersonal skills and be a confident communicator with the ability and gravitas to collaborate at all levels. You will have a continuous improvement mindset. Strong experience working with enterprise marketing tools – preferably Hubspot but other tools such as Salesforce and Microsoft Dynamics, content management, project management capability, international market experience and experience managing an eCommerce brand shop would all be beneficial.

Employee Value Proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.