CRM Marketing Manager

Requisition Id: 3811

Location:

Glasgow, Scotland, GB, G1 3DN

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Salary £48000-£60000
37 days holiday, plus 4 Giving More volunteer days
Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
Share in our success with up to 10% Share Reward scheme (subject to eligibility)
Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

We are looking for an experienced CRM Marketing Manager to join The Macallan Global Marketing team on a 12-month fixed-term contract, covering a period of Modern Family Leave. As CRM Marketing Manager, you will play a key role in end-to-end planning and delivery of CRM plans for The Macallan Society, delivering personalised, engaging and compliant consumer communications. This is an exciting opportunity to shape global CRM activity, influence consumer engagement strategy and collaborate with passionate teams across the business. This is a 12 month fixed term contract.

Make an Impact

Core responsibilities of the role include:

Lead the end-to-end delivery of the Global CRM calendar, ensuring seamless execution of automated, triggered, event-led and ad-hoc communications across markets and segments.
Own and optimise CRM campaigns and journeys, enhancing personalisation, relevance and performance to deepen consumer engagement.
Act as the global CRM lead for The Macallan Society, Market Events, Estate Experiences and partnership communications, coordinating platforms, data capture and campaign execution.
Collaborate closely with brand, digital, market, technology and agency partners to deliver elevated consumer experiences aligned to brand standards.
Champion robust ways of working, ensuring efficiency, compliance and best practice across briefing, execution, testing and deployment.
Drive CRM performance reporting and insight, translating data into clear recommendations that continuously improve future activity.
Contribute to the evolution of CRM strategy, cross-channel contact principles and value propositions, supporting the wider CX & Digital ambition.

Your Talent and Skills

To be successful in this role, you have strong experience in a CRM marketing-focused position, ideally within a global and/or luxury consumer environment. You bring a solid understanding of CRM platforms and digital tools, with experience in HubSpot, AnyRoad, and analytics and reporting suites considered advantageous. You demonstrate a passion for consumer experience and digital marketing, alongside a proactive approach to innovation and continuous improvement. With excellent organisational skills, you confidently manage multiple priorities, stakeholders, and timelines. You have a proven ability to collaborate effectively with cross-functional teams and external agencies, and you adopt a data-informed mindset, translating insights into clear, actionable outcomes.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

*Applications close 1st June at midnight*

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.