Customer Marketing Manager

Requisition Id: 3513

Location:

Delhi, IN

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Competitive Salary
23 days holiday plus 7 days casual leave plus 4 Giving More volunteer days
Save for retirement and invest in your future - pension contributions
Private medical insurance
Life Insurance
Personal accident insurance
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Experience our exceptional brands with a generous annual product allowance
Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

The role will be primarily responsible for developing brand growth plan and marketing strategies, formulation and execution of launch plans, marketing programs and activities, in order to secure sustainable growth in sales revenue and business profit, while ensuring A&P spend is kept within given budget. With responsibility for the Indian Travel retail market the role will require close coordination with the Global Travel Retail team across all functions to ensure alignment with GTR strategies. Other key deliverables include marketing support for SIS, GTR Digital and E-Commerce Strategy. This role is required to work in close partnerships with external parties (retailers and vendors) and internal teams across both India Domestic and Travel Retail.

Make an Impact

Assist in the development and execution of yearly trade marketing programs, while adhering to markets’ commercial needs, objectives and A&P budgets
Review and evaluate customer marketing programs and activities for effectiveness and efficiency
Support GTR Retail Team in executing Operational Guidelines
HPP Activations: Ensure quality and best in class execution
Effective monitoring and management of assigned customer groups’ A&P budgets
Drive and lead in preparations of retailers’ presentations and marketing meetings
Oversee and manage regional trade shows (TFWA) and retailers’ customer events
Prepare and deliver reports on market knowledge, e.g. passenger traffic, marketing trends and economic developments to support brand strategies
Support Commercial Team with marketing tools
Lead brand educational modules and materials for all GTR customer groups
Support monthly forecasting process
Support Customer Marketing Manager Brand Leads in the overall planning and execution of GTR Digital Marketing/Social Media strategy
Assist Senior Regional Brand Manager in preparation of annual Brand Plans, GTR Marketing Strategies, Budgets and Forecasts
Foster and maintain a close working relationship with both internal (Global Brand Teams, GTR, Finance, Supply Chain) and external (customers and agencies) stakeholders

Your Talent and Skills

To succeed in this role, ideally you have a related degree, or equivalent marketing experience relevant to Luxury Goods and Services and/or FMCG, with a background in Travel Retail and Duty-Free preferred. You will need strong presentation, communication, and negotiation skills, combined with commercial acumen and analytical ability. The role requires someone well-organised, meticulous, detail-oriented, and self-motivated, capable of managing multiple diverse tasks and adapting to changes in a fast-paced environment. Excellent project and time management skills are essential, along with a proactive attitude, the ability to work independently and as part of a team, and a strong commitment to achieving results. Experience in leading a team and building relationships across functional teams is advantageous. You should be able to build cohesive relationships with internal stakeholders, possess a solid understanding of current trends in digital and social media, and demonstrate competency in digital marketing tools. Fluency in spoken and written English is required.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

*Applications close 6th January 2026 at midnight*

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.