Brand Trainer (Delhi)
Delhi, IN
Our Craft
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Our Blend of Benefits
- Competive Salary
- Bonus
- 23 days holiday plus 7 days casual leave plus 4 Giving More volunteer days
- Save for retirement and invest in your future - pension contributions
- Private medical insurance
- Life Insurance
- Personal accident insurance
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance
- Embrace work-life harmony with 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Embrace Excellence
The Brand Trainer is responsible for driving our brands knowledge and confidence within the On and Off trade in the designated region by delivering best-in-class brand education, trade engagement and training programmes
The role holder is required to collaborate work closely with Commercial Team and Brand Ambassadors to understand the segmentation for the accounts in the market and activate where The Macallan and Highland Park is present to drive brand engagement.
The Brand Trainer acts as the custodian of brand knowledge, ensuring that distributors, trade partners, hospitality professionals, and key consumers understand and champion Edrington portfolio.
Make an Impact
- Deliver bespoke education for The Macallan and Highland Park range and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
- Introduce The Macallan and Highland Park releases to all accounts where applicable, in accordance with our NPD Launch calendars.
- In conjunction with the Brand Ambassador, identify opportunities of brand presence in the area and build advocacy by knowledge transfer And build a network of brand advocates within influential trade accounts.
- Provide regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades and competition activities.
- Assist the Key Accounts team in building relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff).
- Help in creating The Macallan serve strategy for Prestige expressions and rituals to priority On Trade accounts with Brand Ambassadors.
- Work with the marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
- Report on trade activity through Aforza and identify the share of Recommendation through on/off trade initiatives.
Your Talent and Skills
We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
*Applications close 25th September 2026 at midnight*
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
