Brand Specialist - North

About Edrington

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Remuneration and Package

• Competitive Salary
• Annual Bonus
• 25 days holiday + 4 Giving More Days (volunteer days)
• Attractive pension 
• Flexible working
• Global wellbeing programme 
• Location - Delhi/Gurgaon

Position Summary

The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade across Delhi/Gurgaon . Your mission will be to segment the market and identify where The Macallan is present and activated and to drive brand engagement.

You will be the inspiring and passionate face of The Macallan brand in front of key trade accounts, responsible for influencing decision makers, as well as the education and engagement of staff. It is imperative that the Brand Specialist embodies the essence of the brand in both behaviour, luxury mindset, and delivery of key brand messages.

Job Description

Day-to-day you will be responsible for the following:

• Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence
• Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades
• Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff)
• Create and demonstrate The Macallan serves and rituals to priority On Trade accounts
• Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
• Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network
• Identify key brand building initiatives for The Macallan in collaboration with local commercial teams

Skills and Experience

You will be a creative thinker with a commercial mindset, with previous experience working in either on-trade, brand ambassador roles and/or in luxury. A natural presenter, you will be able to influence, upsell and inspire conversations and you will be self-driven and highly organised. A passion for whisky, or the spirits industry, would be advantageous. 

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Applications Closing Date: 8th April 2025