Brand Specialist

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. 

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• Salary 447,600 DKK- 559,500 DKK
• 30 days holiday + 4 Giving More Days
• Attractive pension 
• Global wellbeing programme 
• Product Allowance

Embrace Excellence

The Macallan Brand Specialist plays a vital role in driving trade engagement, enhancing the consumer experience, and increasing the brand's visibility. They work to establish strong relationships with key trade accounts, including premium retail accounts, and identify ways to engage with the trade through various activation mechanisms.

They are responsible for driving awareness of The Macallan in these accounts, and inspiring staff by broadening their knowledge and building their confidence to recommend and serve The Macallan to consumers. Through regular contact and relationships with beverage managers and bartenders, they will help deliver targeted portfolio performance according to account segmentation.

As a secondary focus, the Brand Specialist will lead and host trade events as well as support major brand initiatives where required, working closely with the local marketing leadership team. It is imperative that the Brand Specialist embodies the essence of the brand in both appearance, behaviour, luxury mindset, and delivery of key brand messages.

Make an Impact

Reporting to the Senior Brand Manager for The Macallan, the key responsibilities include;

• Acting as our in-market authority on The Macallan brand and whisky category, reflecting the brand image and eloquently delivering the brand messaging.
• Driving awareness and training of The Macallan commercial and trade partners, ensuring front of mind presence, and selling confidence of The Macallan at priority accounts.
• Actively managing a key account list (On Trade & Off Trade), reporting on performance, identifying opportunities and recommending change/ action as required.
• Building relationships and trust of key decision makers (e.g. beverage directors, head bartenders, bar staff).
• Conducting informative and inspiring staff trainings and tastings to ensure consistency of The Macallan messaging and recommendations to consumers.

Your Talent and Skills

To thrive in this role, you will have proven experience in the spirits and luxury marketplace/clientele and previous experience as brand activation specialist or experience working with key customer trade channels. A strong sense of ownership and pride, with the ability to work independently, you will be an inspiring public speaking and presentation skills. A creative and innovative thinker with a commercial mindset is essential. Due to the global nature of our business, fluency in English and one of the Nordic languages, Danish is a plus. A full clean driving licence for work travel purposes.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Application Closing Date - 16th April 2025