Private Client Relationship Manager

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Embrace Excellence

The role of Private Client Relationship Manager is to manage the acquisition, engagement, relationship building and to establish lifetime consumer value with our highly respected and privileged clients.  The key responsibilities of this role involve amplifying the brand message through high touch and face to face engagements with private clients to provide them with an experiential journey with the brand and our prestigious products.

Illustrative Dimensions

• Operate as part of the local marketing team and deliver brand building relationships with private clients.
• Deliver on the HNWI recruitment strategy and create opportunities to network and build rapport with potential clients for recruitment.
• Organizing corporate and partner events together with the Head of PCRM and brand managers.
• Responsible for retaining and communicating with existing database in a organized and respectful manner.
• Manage the full range of brand assets to enhance each private client’s brand experience – through communication, prestige product management, access to brand experts, selected experiential opportunities and through the development of customised and personalised innovations.
• Propose and plan together with the Head of PCRM, Brand Managers and local BA all direct private consumer programs, dinners, product launches and events.
• Meet the assigned targets for engagement, response rate and consumer recommendation & advocacy; as well as capture of behavioural data and individual intelligence, under the restrictions of global and local consumer data protection legislation.

Key Result Areas

• Meets annual targets and KPIs (both brand building and commercial)
• Build an engagement plant and conduct set number of consumer engagement events and product launches per calendar year.
• A key user and contributor to the new Consumer Relationship Management platform and ways of working, including a focus on consumer profile management, segmentation and communication.

Make an Impact

• Fully proficient with all aspects of The Macallan brand: able to be a brand advocate and conduct private tastings and education for client base.
• Able to provide product and pricing information by clarifying business partners request and client requests; selecting appropriate information; forwarding information; answering questions
• Aligns with the marketing calendar and is consistent/ cohesive in brand voice and all brand communications (including WhatsApp, WeChat, SMS, email).
• Actively recruit new consumers via networking and our events, etc
• Works within the pricing strategy for the DTC channel and Prestige range set out by the Regional Managing Director and Head of marketing.
• Coordinate & Collects payments
• A key user and contributor to the new Consumer Relationship Management platform and ways of working, including a focus on consumer profile management, segmentation and communication. Achieves sales operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems; completing audits; identifying trends; implementing change

Your Talent and Skills

The preferred qualifications for the role are as follows:

• Working experience preferably in beverages, hospitality, or luxury marketing / retail.   

To succeed in this role:

• Appreciation of the ‘finer things in life’ and understanding the world of our private clients.
• Highly personable, strong interpersonal, communication, presentation and negotiation skills.
• Able to work as an individual contributor within a high pressures environment and willing to take up challenges
• Highly motivated, dynamic and proactive approach
• Fluent in spoken and written Mandarin; fluency in English is a plus

Equal opportunities

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.