Brand Specialist

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• Salary 38,500 - 48,000 AZN plus annual bonus
• 21 days holiday plus public holidays, plus 4 Giving More volunteer days 
• Healthcare insurance 
• Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop   
• Embrace work-life harmony with 50:50 hybrid working, paid maternity, paternity and adoption leave, and up to five paid carers leave days a year 

Embrace Excellence

The Brand Specialist is responsible for driving our portfolio’s brand knowledge and confidence within the on and off trade in Baku, Azerbaijan.  They have the mission to segment the market and identify where our brands are present and activated and identify opportunities to drive brand engagement.

Make an Impact

Key Responsibilities:

• Deliver bespoke education for our brands and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
• Introduce new releases to all accounts where applicable.
• Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
• Regular updates to local marketing and commercial teams on our brands performance in the On and Off trades. 
• Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff).
• Create and demonstrate serves and rituals to priority On Trade accounts.
• Work with marketing teams to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
• Collaborate with The Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
• Identify key brand building initiatives for our brands in collaboration with local commercial teams.
• The management and most efficient use of their annual T&E and activation budgets.
• Report on Trade Activity through Salesforce and Share of Recommendation.
• Private Client Relationship Management (PCRM); Targeted private client engagement, progression, conversion

Your Talent and Skills

We’re looking for a polished and commercially savvy professional with a strong background in trade, brand ambassadorship, or commercial roles—ideally within prestige brands. You’ll bring a deep understanding of the luxury market, particularly in distribution and route-to-market strategies, and possess exceptional communication skills with the tact and diplomacy needed to engage external stakeholders. Fluency in Azerbaijani, English, and Russian is essential, and Turkish would be a welcome bonus. You’re self-driven, highly organized, and able to prioritize effectively, with the presence and presentation to confidently represent a luxury brand. A strong sense of commercial awareness is key, and experience within an international organization would be a distinct advantage.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Application Closing Date: 16th December 2025