Trade Retail Executive - GTR Asia North

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 18 days annual leave per annum, 4 Giving More volunteer days in addition to public holidays in Hong Kong 
• Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%) 
• Share in our success with up to 10% Share Reward scheme (subject to eligibility) 
• Medical insurance that covers both employees and their dependents  
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 
• Staff Purchase Discount   
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to 5 paid carers leave days a year

   

Embrace Excellence

Reporting to the Trade Retail Manager GTR Asia North, the incumbent is responsible for spearheading retail excellence including accountability on B.A trainings / selling guidelines / stocks management within the region with a focus on key markets – Hong Kong, Macau and supporting Southern China as per requirement from Commercial team. The retail executive will fully support account managers, customer marketing manager’s commercial / marketing plan and ensure the highest standard of executions. The incumbent is required to work closely with customers (stores level) and 3rd party agencies at the same time as part of trade executions to achieve retail excellence at every touchpoint.

Make an Impact

• Shape the current retail model through an envision plan to embed luxury in everything we do towards our onward journey.
• Support Asia North commercial team in executing Hong Kong, Macau and south China channel plan that reflects the organizations global vision as a leading super premium spirits company.
• Support account managers and customer marketing managers with NPD / activations launch through providing field executions / trade insights / ROI process.
• Establish a solid database of Asia North and partner with Commercial analyst for monthly tracker, customers inventories, traffic by key locations, stocks management report, trade feedback and competitor information to support the team’s need in presentation and reporting.
• Relationship building with customers (store teams) / agencies / B.A team to gather trade info and seeking new opportunities to drive exceptional brand visibility within our brand portfolio. 
• Retail execution excellence on all HPPs and long-term visibilities that includes promoter management and on-shelf management with all partners
• Work closely with Brand Education teams and support in drafting product training programs for trade partners, work with both GTR and Domestic brand trainers to develop training programs customized for different customers.
• Ensure our BAs on the ground understand and adhere to GTR selling guidelines / stocks management through regular field visits / trainings / feedback sessions.
• Support commercial / customer marketing team to plan and execute collaborative events with trade customers. Take the lead in trade coordination / execution.
• Support account managers to manage in markets BA team to ensure the highest standards of in-store execution.
• Evaluate effectiveness of trade activations, training programs and note key learnings for future references.

Your Talent and Skills

To succeed in this role, you will have a versatile personality with a highly developed interpersonal skillset. You will also have the following core capabilities:

- Diploma

- Fluent in spoken and written Chinese (Cantonese and Mandarin) and English is a requirement.

- Extensive experience in a retail management or trade marketing function within the consumer goods industry.

- Proven track record of commercial acumen and with an in-depth knowledge of sales operations

- Solid analytical skills with the ability to collect, model and interpret data.

- Key stakeholder management with excellent collaborative skills both internally and externally

- Proficient in Microsoft Word, Excel, PowerPoint.

Key Result Areas

- Delivers strongly against annual targets and KPIs

- Achievement of mid to long-term milestones (activation, training, visibility and trade engagement)

- Consistent forward and strategic thinking and execution to contribute towards long term vision

- Effective people leadership and collaboration, prioritising the delivery of collective objectives

- Consistently fosters and maintains a collaborative and positive team dynamic

- Evaluate 360 feedback and continuously identify areas of improvement to further build capability of the department

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.