Assistant Sales Manager

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 18 days of annual leave per annum, with increments subject to years of service; 4 Giving More days on top of Hong Kong public holidays
• Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%) 
• Share in our success with up to 10% Share Reward scheme (subject to eligibility) 
• Medical insurance that covers both employees and their dependents  
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 
• Staff Purchase Discount   
• Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to 5 paid carers leave days a year

   

Embrace Excellence

Assistant Sales Manager is responsible for supporting the growth and development of the company’s whisky portfolio in the off-trade channel, with a focus on key retail and wholesale accounts. This role manages customer relationships, drives sales performance, and ensures strong execution of brand and commercial objectives across accounts.

Reporting to the Senior Sales Manager, this position works closely with internal stakeholders including marketing, trade marketing, supply chain, customer service, and finance to ensure smooth business operations and high service standards. The role also represents the brands externally through customer engagement activities such as whisky tastings, trade presentations, and customer dinners / events.

Make an Impact

Sales & Account Management

• Manage and grow assigned off-trade accounts to achieve sales volume, value, and distribution targets.
• Identify opportunities for growth within existing and new accounts to boost sales of The Macallan, Highland Park, and The Glenrothes.
• Build and sustain strong relationships with key customers, buyers, store managers, and business partners.
• Conduct  regular account assessments and develop strategic business plans to improve performance and increase product visibility.
• Negotiate trading terms, promotional activities, pricing, and commercial agreements in accordance with company policies.
• Monitor  market trends, competitor activities, and customer performance to evaluate risks and opportunities.

Customer Relationship Management

• Develop long-term customer partnerships through consistent communication, business reviews, and engagement.
• Provide outstanding customer service and act as the primary contact for all account-related matters.
• Maintain thorough follow-up and relationship management to support repeat business and enhance brand loyalty.
• Represent the company professionally in all customer interactions.

Brand Advocacy & Consumer/Customer Engagement

• Lead whisky tastings, product presentations, and brand education sessions for customers and trade partners.
• Support the planning and execution of customer dinners, brand events, and trade activation initiatives.
• Serve as a brand ambassador for the whisky portfolio, showcasing comprehensive product knowledge and premium brand representation.
• Effectively communicate brand stories, product heritage, tasting notes, and key selling points to customers.

Internal Coordination & Cross-Functional Communication

• Work closely with internal teams such as marketing, trade marketing, supply chain, finance, and customer service to ensure successful sales plan execution.
• Coordinate forecasting, order follow-up, stock management, promotional activities, and issue resolution.
• Ensure timely communication of customer needs, market insights, and business updates to relevant internal stakeholders.
• Prrepare sales reports, account updates, and performance analyses for management review.

Operational & Administrative Support

• Maintain accurate sales records, account plans, forecasts, and customer activity reports.
• Ensure compliance with company policies, pricing guidelines, and commercial procedures.

Your Talent and Skills

Knowledge

• Experience in sales/account management, preferably within wines & spirits, FMCG, beverage, or premium consumer goods.
• Good understanding of the off-trade channel, including retail, supermarkets, specialty stores, and wholesalers.
• Knowledge of the whisky category is preferred; passion for premium spirits is a strong advantage.
• Familiarity with sales reporting, forecasting, and commercial planning.

Skills

• Strong sales, negotiation, and account management skills.
• Excellent interpersonal and relationship-building abilities.
• Strong communication and presentation skills, with confidence in conducting whisky tastings and customer-facing events.
• Good coordination and organizational skills, with the ability to manage multiple priorities.
• Strong internal communication skills and ability to work cross-functionally.
• Analytical mindset with ability to interpret sales data and identify opportunities.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.

Core Competencies

• Customer-focused and commercially driven.
• Passion for premium brands and brand storytelling.
• Positive, proactive, and results-oriented.
• Strong team player with collaborative working style.
• Well-organized with attention to detail.
• Adaptable and able to work in a fast-paced environment.
• Professional, confident, and able to represent the company effectively.
• Open to learning and continuous improvement.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.