Assistant Retail and Customer Experience Manager

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. 

Our Blend of Benefits

• 18 days annual leave per annum, 4 Giving More volunteer days in addition to public holidays in Hong Kong 
• Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%) 
• Share in our success with up to 10% Share Reward scheme (subject to eligibility) 
• Medical insurance that covers both employees and their dependents  
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing 
• Staff Purchase Discount   
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to 5 paid carers leave days a year

   

Embrace Excellence

The Assistant Retail and Customer Experience Manager at The Macallan plays a key role in driving brand engagement, increasing footfall, and enhancing customer relationships through the execution of retail activations and customer campaigns. Reporting to the Senior Retail and Customer Experience Mangaerand working closely with boutique teams, you will help implement strategies that elevate the luxury positioning of the brand and deliver exceptional customer experiences. This role requires high creativity, marketing and execution excellence, and team collaboration to ensure seamless execution on ground.

Make an Impact

Retail Marketing (TMH, TMR)

• Support the Senior Retail and Customer Experience Manager in developing retail marketing strategies with high creativity and execution excellence to sustain The Macallan’s leading Brand Power, driving brand engagement, customer and commercial growth
• Develop retail activation plans and deliver consumer-centric marketing activations at retail premises (e.g., NPD launches, partnerships, seasonal campaigns, gifting campaigns, etc.), amplifying The Macallan House as the luxury whisky flagship destination. Aim to drive footfall, create high-touch consumer experiences, and recruit new customers for The Macallan House
• Execute on-ground activations by coordinating with different teams, external agencies, caterers, and partners to ensure proper setup and deliver a high standard of customer experience. Ensure retail merchandising, visibility, POSM, and setups align with brand guidelines
• Own and manage the development and deployment of Bar Activations, including bar menus, pricing, programs, and activations to support the brand’s serves strategy
• Own and manage marketing campaigns for The Macallan Room, including sales promotions, tasting experiences, and other initiatives that drive business growth
• Explore and identify recruitment opportunities and build relationships with potential partners such as  banks, insurance companies, hotels, shopping malls, and luxury brands
• Collaborate with the Digital & CRM Team to develop digital content and social media initiatives across platforms such as Website, AnyRoad, Instagram, RedNote, OpenRice, WeChat, and TMS recruitmen
• Prepare activation reports, track A&P spend and ROI, and monitor expenses to ensure marketing programs are cost-effective

 Operation and Administration Excellence

• Support team operations and administration in stock issuance, logistics arrangements, finance and invoice processing, and marketing administration tasks

Your Talent and Skills

• Minimum 5 years working experience in Luxury F&B and Hospitality 
• Experience in retail marketing, event management and content development
• Proficient in written and verbal business communication – English, Cantonese and Mandarin
• Occasionally work nights and weekends, as required by events

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.